Sex, Women and the Truth About What Women Think...
by Kevin Hogan
First, women are aroused at the nonconscious level by exposure to images of both men and women (almost equally).
Second, women report that they are bored with photographs of women that are scantily clad and become more bored as the women are more scantily clad. Clearly this is not "true" at the neural level, as they are factually aroused by women that are nude. That's the opposite of bored.
Third, in other studies, women report they "hate Victoria Secret models" but "...will do anything to look like them." This is being on the short end of the stick of the competitive nature in us all. I mean the Cubs...shoot they hate everybody...
Fourth, in still other studies, women's self-image is measured lower after viewing attractive women. Again, easy to understand. My guess is the same would be true for men. To my knowledge it hasn't been studied to date. But my internal study of one (me) says that I'd feel the same feelings. Everyone wants to be number one.
Fifth, with all of this conflicting internal desire and drive, and, societal confusion in a woman's brain, it's a surprise if they can remotely understand their own feelings. And as a man, you are placed in the precarious place of several "no win, you lose" life situations.
i.e. how the heck do you communicate with women about what they are attracted to, attend to, aroused by, and then often greatly dislike?!
Best answer: Don't.
And for men?
We are simple creatures.
We see attractive women.
We are aroused at every level of consciousness by exposure to attractive women.
Men have multiple categories of attractiveness for women. They see many different TYPES of attractiveness, where women see TWO.
Men and women both mis-state the truth about how attracted and aroused they are by women at least to significant others...
Finally, this is just the tip of the proverbial iceberg in what arouses women, what they communicate about what arouses them, and their reports of the feelings in arousal situations.
What can marketers learn from all this?
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