The Difference Between People Who Succeed and Those Who Don't
(Part One, Edited)
Ric Thompson interviews Kevin Hogan
Page 3
If you live on the Gulf coast or in Florida, you don't want a
hurricane to come by and destroy your home, so you buy hurricane
or some kind catastrophe insurance. If you don't, you have recognized
what you don't want, but have failed to act upon that driver, either
by insuring against it financially or leaving the physical area.
So the next question becomes, how do you know what you don't
want? We'll go back to the relationship for just a second.
The woman doesn't want somebody who's going to hit her, right?
Does that make sense?
Ric Thompson: Yes, I'd say so.
Kevin Hogan: Fair? Yet we know that with one out of 20 that happens.
The woman doesn't want somebody who's going to hit her children,
let's say. Let's go there. All of a sudden a door opens in your mind,
"...didn't think of that..."
She would like somebody who actually has proven income potential,
not like he just got out of college and he could get a really good
job; he's really smart.
That's nice, but does he have proven income potential? Does this
person have a track record of bringing in $50,000 or $100,000 a year?
This would've saved a lot of problems along the way, too. As people
look at the downside, the drawbacks, and things that can go wrong in
life and they find out ways to solve those problems ahead of time,
then it's much easier to build wealth and cause success in whatever
area you choose.
Discouragement Leads to Failure
Otherwise, what happens is we get discouraged.
People tend to get discouraged.
I talk to people all over the world, and they say, "I started this
business, and I read Think and Grow Rich," as an example.
And, I'm not picking on Napoleon Hill. That book was so huge. I must
have read that thing I can't even tell you how many times, maybe
100 to 150 times that it went in my mind.
Then The Law of Success, that other beautiful book that he wrote.
Without that, I don't know if I would've had the motivation early
on to go through those discouraging things.
The fact is that most people, when they get discouraged, inertia
sets in and they tend to not continue to work as hard, to do as much,
to achieve the goal, to go for the goal.
Expect Discouragement and Push On to Success
You want people to know that a lot of stuff can and will go wrong,
and we call this Outcome-based Thinking. This turned out to be one
of the core factors of success.
Outcome-based thinking works like this:
What is it that you want?
Oh, write this down. I'm making a little squiggly line with my
hand here, which means it's profound, but you probably can't see
that. While you're driving, remember to write this down.
What is it that you want, specifically?
What are the
things you don't want in this business? What don't you want to
happen?
What are the obstacles that are going to happen along
the way?
Then one of my favorite phrases is 'what else?'
When you think of obstacles that could be along the way, we might
have insurance problems. What else? We could have lawsuits.
What else? You just list all of the possible things that can go
wrong in this business.
Feel free to get fantastic and wild in what can go wrong.
These are the 'black swans'. Earthquakes happen. Weird things happen
in people's lives. Write down all of those things. Now you think,
"I'm prepared now."
Now you have to create the map, and a real map has obstacles that are
overcome.
How specifically would you go about overcoming each of these
obstacles?
Cool Article?
Get Coffee with Kevin.
Articles, events & more!
+ 2 Free e-books today!
E-zine delivered Mondays.
"Every week, Coffee with Kevin Hogan is a must read. I particularly liked your article on the Can-Doers and the No-Doers. Thanks!" Sharon McGann, Sydney
