Surprising Changes in What Persuades

Kevin Hogan

A New Compliance Technique...

"This is brilliant...enjoy..."

"Kevin, I just moved and I realized how much I appreciate my Kindle. It's a lot easier to move books and reading material on a Kindle than it is the ones you have to pack in all those boxes."

That is true, of course. Portability is an understatement with Kindle, et al.

I was looking out the window of my 9th floor suite in Austin, TX.

I was thinking...what is the influence of drought, an environment of brown, vs. the environment of green? How does it change my perception of this city? How does it change the perception, the psyche of the person driving down the road who lives here?

Not ONE person was on the golf course golfing. Not one. It was 3 PM and 75 degrees. At home, I can see people golfing right across the way where there's always people golfing until the temperature hits 40 degrees and sometimes even cooler. Then there is rarely anyone golfing.

I was appreciating a nice looking valley but thinking, "Man, this place is as dry as the Sahara Desert." If it was just GREEN, this place would be gorgeous.

Influence: A Context Impact

The Communicator is now your iPhone. The computer is now the computer in your home. Books on cards you slip into the computer to read and on and on. It was all good.

The beautiful yeoman in a miniskirt in particular.

But one thing about the Sci Fi future which is happening right now in 2012, is that people have lost much of their identity and, while that will continue, there will also be backlash against that.

Those two pieces of the "yes" puzzle are of megalithic importance.

It whizzes past everyone and it's hard to imagine selling, marketing or being very persuasive without an understanding of this.

Imagine if all the walls on Star Trek were a uniform color. In Roddenberry's world, everything is colorful. That makes up for the lack of "stuff." There is no clutter in the future. There is nothing but the simplest of wall decorations. Furnishings are bland, minimalistic. People's identity is "crew member" which eventually influenced two generations of people like Steve Jobs, because we all became part of the crew. It was easy to fit in. And then in 40 years pretty much everything that was Sci Fi in Star Trek is in use today.

All that's missing are miniskirts/pants that fit on a physically fit population and, of course, light speed.

But individual identity?

The New Compliance Technique requires you wire into their identity. Write that down and turn the page.

Step Two in the New Compliance Technique:

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Kevin Hogan
Network 3000 Publishing
16526 W. 78th St. #138
Eden Prairie, MN 55346
(612) 616-0732

Article photos appear under license with istockphoto/Bosca78 and PRphotos.