The Subliminal Brain: Understanding and Utilizing
the Science of Subliminal Influence
Visually Presented Subliminals
In the case of the video, a message can be flashed so quickly on a
screen or TV that you don't see it but your unconscious mind
...caught it. The unconscious mind doesn't evaluate the information;
it simply is primed to move in the direction of the subliminal.
Of course, most of us don't walk around with a subliminal video that
we can show our prospective buyers, clients, or mates. So you have to
change the strategy from flashes of information on a TV screen to a
specific subliminal message in the immediate environment.
And it has to be presented in a very specific fashion to be
effective. Researchers testing visual subliminals urging participants
to drink Coca Cola found only one way that subliminals would work.
All the rest failed.
It is this subliminal perception and the ensuing encoding,
filtering, deletion, and similarity matching in the brain that in
large part causes those things like "love at first sight," "instant
sale" and sense of comfort (or not) you experience in one place but
Most attempts at subliminal persuasion don't work simply because the
person attempting the influential strategy don't know how to make it
work. It is in fact...a predictable phenomenon. Done correctly, you
will know in advance if your technique will work.
Video Subliminal Imaging Works
It turns out that visual subliminal perception is a valuable asset
and one that doesn't work while you sleep...doesn't cause instant
prosperity...but does cause attitudinal and behavioral change in the
majority of people...and I'm going to show you precisely how to
utilize this competitive advantage.
You'll find out the simple scientific evidence of why affirmations
(repeating phrases over and over...or listening to them on a tape or
watching them on a subliminal video) don't work...with one very
crucial and startling exception.
Can Subliminals Be Mis-used?
One recent study showed the power of subliminals and it's potential
Showing slides of 9 different pictures of the same individual to a
group of people, individuals wrote down how they felt about the
individuals they saw in the slides.
The first group found the individual to be fun, exciting, and kind.
The other group found the individual to be hostile, unkind, scary.
Neither group reported seeing anything but the faces in the slides
Those that reported the positive information had unwittingly been
shown very short images of Mickey Mouse, Disneyland and other fun
stuff, before the slides. Those that reported negative feelings had
been unwittingly shown very brief images (13 ms. each) of sharks and
other nasty things.
Take-away? Subliminal perception can cause attitudinal
change and CREATE attitudes all by themselves.
Granted that is fascinating, but here is something shocking. In a
similar study pairing "subliminal" faces evoking happy and positive
feelings with a neutral (expressionless) face and then another set of
neutral faces paired with unhappy and angry faces something amazing
As you might have predicted, the participants rated the neutral faces
that were paired with positive faces as positive... later. The same
was true with the negative.
However, the incredible thing was that
when presented with the neutral faces months later, the group still
paired the positive with positive and negative with negative. There
was no decay! The implications of course are enormous...and THIS is
why scientists are so wary to publish about visual subliminal
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