The Push Button Brain: Understanding and Utilizing
the Science of Subliminal Influence
Kevin Hogan
So the audio subliminal tapes didn't work. Couldn't work.
But....what about video?
Can subliminal influence on computer or video actually work?
How?
Just what has been shown in the last year or two that WORKS?
Does the human visual processing system work the same way as
the auditory system?
No.
Not even close.
And because of how visual information is encoded and reacted
upon by the emotional centers of the brain, fascinating breakthroughs
are being announced in this field with regularity.
It not only can work... we now know how to cause subliminal visual
triggers and cues to work and more importantly, we know why.
You won't hear about it on the news because researchers are very
concerned about this area of study. It's not being silenced, but it's
definitely not going beyond general press releases upon publication.
Do Some Subliminals Actually Work?
Some kinds of subliminal visual "messages" do indeed work at changing
attitudes and behavior when presented visually.
I will now correct the word "messages" and replace it with CUES.
Messages, which imply more than one word or sentences...they
are not successfully conveyed using subliminal technology.
But CUES are.
And yes, scientists around the globe are concerned about their
findings. They worry that the application of such technology will
give an unfair "advantage" to advertisers and marketers. Perhaps an
enormous advantage.
You've heard about the "experiment" (which never really was done) that
supposedly took place 50 years ago where the movie theater owner
put in visual subliminal images to encourage movie goers to buy popcorn and
coke.
The news got out that it was an incredible success. Results were never
recorded, however. The study was not a study but a fabricated story.
What's remarkable is that the way the experiment was reported
actually COULD have worked had they actually have done it!
Over the years scientists have wanted to learn about all kinds of
things ranging from what causes prejudice and racial stereotyping to
how the visual system of the brain absorbs and records information to
what kinds of subtle and covert techniques influence others.
Subliminal Technology not only helps us understand ourselves and
behavior, but also how we react at an evolutionary/nonconscious level
to all kinds of different stimuli.
One recent study where prejudice and racial stereotyping were being
researched was illuminating.
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And because of how visual information is encoded and reacted
upon by the emotional centers of the brain, fascinating breakthroughs
are being announced in this field with regularity.
You've heard about the "experiment" (which never really was done) that
supposedly took place 50 years ago where the movie theater owner
put in visual subliminal images to encourage movie goers to buy popcorn and
coke.
