The Ultimate Persuasion Interview
Part One
Janet Ackerson from The Wealthy Exit interviewed me. Here's part 1
(The most in-depth persuasion interview I've ever given...)
Kevin Hogan
JANET: Okay, so hi, everyone, and thank you so much for taking the
time to join us this evening. This is Janet Ackerson, business
intermediary and consultant for The Wealthy Exit. The purpose and
goal of The Wealthy Exit is to provide the latest and the most
compelling information and strategies for you to build your business
to the next level and, eventually, to your wealthy exit.
Tonight, we are training with Kevin Hogan, a master of building
business, marketing, and training on influence and persuasion. Kevin
Hogan is the author of 19 books. He is best known for his
international best selling book, Psychology of Persuasion: How to Persuade Others to Your Way of Thinking 
.......I really appreciate
you taking the time to work with us.
KEVIN: It's great to be here, Janet. It's good to hear from you and
good to hear everybody out there.
JANET: Now, you have been involved in so many areas of business -
personal development, time management, and wealth creation.
Can you share with us a little bit of your progression to the area that
you're focusing on now?
KEVIN: Well, part of my life problem is I have ADHD. And so, I get
distracted very quickly and I have a very short attention span. So, I
might have three or four different projects or books or CD programs
or live events that I'm working on, all on the same day; and I'll
switch back and forth in the course of the day. Add research into
each field that I'm working on at any given time and you have
...a lot going on!
And over life, certain things are more interesting at different places
in our life.
And it all sort of evolves for, at least, people like me or
maybe Barbara Sher who wrote Refuse to Choose; you don't have to always
have one focus. And if you're short on attention, you can't DO
"one focus." I still really love to study influence.
I've been doing this now for 18 years, I guess. It's been a long
time and also, how it relates to people's personal self-motivation to
how they get other people to say yes? When people are on
the fence...how do you know when it's okay to do that?
And once you determine that it might be, then how do you know if you
should, and if you should, how do you know if that guy really needs
your product or not or if they can use your service? And what can you
do and not do to get that person to buy your product? And how do you
help them make the best decision? All that stuff, to me, is
fascinating and that's where I spend most of my life.
JANET: And bringing up the ethics behind this because I know a lot
of people have concerns about this that if you become this master
persuader, are you creating a situation where you're forcing
something on a person that maybe they don't have the strength
within themselves to go, "this is not something I really need?"
How does a person - or how have you - come to terms with that?
KEVIN: This is the central message of my life. Story: I still go to
Poland about every other year. And Poland, of course, was the
victim of Hitler in World War II as no one else was. The Jews
were treated horribly - Auschwitz, Dachau. And I've been to Auschwitz.
On a trip that I did at Auschwitz, I was interviewed by the
press over there and wProst Magazine...that means "forward."
And Poland is the great example here because the press,
when I first came to town … now, they know me over there
but when I first came back, maybe 9, 10 years ago, they were like,
"How dare you teach these techniques and these tools!? People will
be harmed and hurt …" and all that kind of stuff.
And I totally understood it because they're exactly right because a
lot of the great tools for getting a person to do X, Y, Z are the
same exact things that some of the most evil and wretched people on
the planet do. Unfortunately, it's not really the techniques or even
persuasion, in general...
There's nothing wrong with the nuclear power plant but, boy, can you
really use it in a bad way if you want to. Nuclear power can power
millions of homes. But if you do the wrong thing with it,
it can kill all those millions of people, too.
So, anytime you have something that's really powerful that can
really change people, it's going to have the negative side as well as
the positive. And, really, it's all just a matter of choice on your
own part.
Every time you talk to Bruce or every time you speak to your
listeners, every single sentence that your listeners say to their
children or to their husband or wife, those are all persuasive
messages.
"I love you."
What am I trying to do? I'm trying to tell you that I
love you. Why am I telling you? I'm reminding you? You don't
need to hear that, do you? Sometimes, we do. We need to
be persuaded that the person who's saying, "I love you", still
really does love me.
But if I said it like this, if I said, "Well... I LOVE you," right
now, the other person is thinking, "Hmm, now, wait a second,
does he really …"
Now, I have a job to do, right? Now we have a "Chocolate Issue,"
a problem...and I need flowers and, say I'm in big trouble.
So, the whole thing about influence is to understand that almost …I
say almost because I haven't found an exception yet, but almost every
single communication that we have is an influential communication
where we're trying to do something to change somebody else in some
way or to shift them.
Are some people actually afraid of influence?... 
Continue: Page | 1 | 2 | 3 | 4 | 5 | 6 |
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
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