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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732








Beautiful Women and the Difference Between Success and Failure

Kevin Hogan


Page 4

Kevin Hogan on Megan Fox, Branding and Success and Achievement FactorsFunny how some of this stuff gets threaded together.

What about the current number one person search on Google?

Megan Fox.

Well..um...

* She was born in the South...in Tennessee.
* She went to a Christian School...sang in the choir.
* She started modeling at 13, and drama and dance at age 5.
* She didn't finish school traditionally but tested out of school via correspondence.

She has hours, she has a story and she has brand...

And Megan Fox has branded herself. The girl has attitude, is very open with her feelings and emotions, she's vulnerable and has "strength" and intensity that makes Angelina Jolie seems tame.

The one exception to the rule here on the list is Carrie Prejean, of course. She succeeded in alienating my favorite liberal's show... Larry King.

Being a jerk to Mother Teresa...not good for long term branding...

So, check her out. She's worth looking at...and that's about it. (Even Trump was a bit surprised at that!)

So aside from Prejean and Andrews (who is very talented and extremely intelligent, and does have some brand value..) the list of "sticky" women is all about brand.

There are plenty of women that are more beautiful than those in the top searches, but these gals have succeeded at putting their faces in your mind to the point that they have anchored into feelings and emotions. They've worked on their persona. In fact most of the women in the Top 500 have and to the point where brand (combined with a couple of other things)...squeezes out all men.

(Except dead guys and a fictional character.)

Brand. Persona. Image.

It's what makes you, you...and me...me...in the minds of everyone else. It's how people FEEL about YOU. People say your NAME and it stirs emotions X and Y.

Tell me. When someone mentions your name what does it trigger inside of me?

That's your brand...in person it's your persona. Persona...image...brand...it's "how" people describe you to others when they talk about you.

When people describe you, when they talk about you, are they talking behind your back or in front of your face? Are they using the words and descriptors that you, for the most part, would choose? Part of every brand is an inherent problem or point of controversy.

Apple is terrible because it's incompatible with PC stuff, but that's part of what makes it so incredibly successful.

One of the biggest differences between those who succeed and those who don't is their effectiveness at establishing their "brand" or their "image" in the minds of those that they want to view them as desirable or compelling in SOME way. That could be as a desirable employee, friend, husband, whatever. Doesn't matter. It's all the same.

Brand isn't just "Morton Salt", "Apple", "Sony", "Canon", "McDonald's".

It's all about getting people to see you how you want to be seen.

Tomorrow, you can work on your persona, your image, how people see you, what people feel when they see your picture. What they think when they hear your name.

If you REALLY want to take a chance, ask a few people to write it down on paper or email you and tell you what those things are. Then figure out what you want that brand to "feel like." Then implement the plan of how that will happen.



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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Photos appear under license with PRPhotos.






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