Subliminal means "out of awareness and/or 'below' the
threshold of conscious awareness."
We could get scientific-picky, but that's good for today.
There are two ways that marketers and researchers have attempted
to use subliminal persuasion (outside of awareness...covert).
One has never worked and is completely bogus. The other has
remarkable potential for just about every encounter for persuasion.
But we're not going to stick with dictionary definitions alone. I
want to show you whether those old records made you smoke
pot or not....and similar all time curiosities...
Let's start here:
Audio "Subliminal" Messages
Let's start with the most controversial case I can recall.
It was 20 years ago today that Sergeant Pepper taught....
Judas Priest (yes it was the Beatles that started backmasking).
to play subliminal messages.
Ah...Judas Priest...I didn't do that kind of music. It bothered me.
It takes no rocket scientist to know that (lyrics) words not resisted
and easily accepted can impact behavior, psyche, and a person's
I know a few of my readers liked the genre and group. I
Two teenage boys enacted a suicide pact, and one survived. But the song was "Better By You, Better Than Me," or SOMETHING
like that and supposedly when played backward you could
hear "Do it" (think suicide). That was the argument in the lawsuit
20 years ago.
Now before we get into whether or not it was Judas Priest
that caused the kid to put a gun to his head and....pull
If I take the claimed reversed lyrics: "Do it" and write it
backwards...so it's back to forward.... "phoentically" I get:
A nonsense word.
In other words, if you were stoned, you could hear anything
you wanted to hear.....but the fact is that the sounds don't