For years people thought that subliminal audios could work only
to find out they don't. Not even a smidgen.
That fact led me to believe that subliminal information on video
would be useless as well.
I was wrong.
To be sure, most of the ways people attempt to use subliminal
content is wasted. It can't work. You can't put "messages" on
video and have those messages acted upon.
Newest Research Shows...
In fact, the most cutting-edge research shows that if a person
is aware they are viewing something and they believe that the
image is designed to cause a behavior in a way that they are
being manipulated in a fashion not of their choosing, the
desired outcome will fail.
Pick up a video this week for some great examples of what I'll be talking about... a movie called Panic Room with Jodie
Foster. Great flick. 5 stars.
Now, in the movie there are several points of beautifully executed
product placement. Coca Cola, Mayflower, Nokia and Evian are
four I observed that were all used CORRECTLY.
Since studying successful and non-successful product placement,
this stuff always stands out when I watch something.
(On the TV show 24, we see Toyota, Cisco and Dell, right? Only
one advertiser was stupid enough to literally connect the product
and brand with the intent to sell in a commercial during the show.
Hint...it's the company that is down 65%...)
TESTED: What makes product placement work or not, is NOT how
much screen time a product has. The notion that if you see
something every five minutes, that it will make a stronger
impression and increase a positive response...is...
WRONG.
TESTED: The notion that greater total screen time will create more buyers
or have buyers buy more product...is...WRONG.
But try telling the executives at Apple, "really, if you are on LESS
it will work better."
But, there IS actually an OPTIMUM ratio of exposures and time.
KEYPOINT: If I was unaware of Coca Cola, I would be more likely to buy
Coca Cola and drink more of it. But because I WAS aware of it,
I am LESS likely.
and more importantly -
KEYPOINT: If the subliminal or supraliminal image is contextually
relevant...if Mayflower moving makes sense in the movie because
Jodie is moving into her new Brownstone...and the product is being
handled or interacted with by someone in the movie and it is NOT
obvious that it is designed to influence...it WILL influence!
Now, don't be dumb and just keep reading. Read all of that again.
TAKE HOME: With THAT information, you could prove to any company
in the world the most effective way to use subliminal and supraliminal
images for profit and pocket six or seven digit paychecks quickly.
Cool?!
Or you could develop your own video material.
And, yes I will walk you through exactly how to do this for other
companies at Boot Camp and I will show you how to best do
this for yourself in ways that I haven't shared before.
Hint: Not every company you help has to be a billion bucker....
