The First Secrets Of Marketing to, and Selling, Women
by Kevin Hogan
Page 5
Secret #5 – Details…Details…Details, Please….
"Women are into details! They want to know everything about a product or service before they buy it. They want to know how it works, how much it costs, what type of support they can expect after the sale …and more."
"Give them PLENTY of information, but make it EASY for them to scan through and find what they want to read. Remember, women are BUSY people, and if you make it hard for them, they will move on to someone who doesn’t."
You can do this by giving your details in small chunks with headings so that they can easily see the things on your site that they need or want to read quickly. When she finds those “details” that she IS interested in, she will read your other details as well…..and she is much more likely to try your product.
Secret #6 – Trust & Security
"The way to a woman’s heart (or in marketing, a woman’s purse) is trust and security. Without trust, you will not have much business in the female arena. It may take you some time to gain this trust, but it will be well worth your effort as women who trust you and feel secure with your products and services will do business with you again and again indefinitely. This equals long-term security!"
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Covert Influence: Hidden Persuaders They (Your Competition) Don't Want You to Have
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In fact, I want to share with you all the latest research available (well, almost all…!)
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Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons...all the way to irresistible.
Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.
Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!
Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.
Covert Influence...to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!
Stock images appear in this article under license with Stockexpert.
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