The First Secrets Of Marketing to, and Selling, Women
by Kevin Hogan
Page 4
Secret #3 – A Woman’s Secret Questions Revealed…..
"When a woman is looking at your product or service, here are the questions that she is silently thinking in her mind. Give her an answer to each one of these, and she is likely to do business with you:
How much time is it going to save me?
What problem(s) will it solve for me?
What specifically is your product going to do for my life? What benefits?
If I buy this product, how will it affect how I will be perceived by my peers? Example: If you have an ebook about how she can potty train her child within 48 hours, you need to let her know that she will be perceived as - a super-mom, the envy among other moms, amazing…etc.
If I buy this product, how is it going to affect those around me (positively or negatively)? Whose life, other than hers, is this product going to make better? Example: A product to help her make more money will surely give her kids a better lifestyle.
Who else is buying (has bought) this product? (she wants to know if other women / moms trust you)
Is what I am buying part of a high demand market / trend or in a rapidly growing market?
How long will it take me to earn my money back ? (This is her question if it is a money saving or money making product or service )
Can I really trust you? Give me a reason.
Make sure that your sales copy contains enough information to help women answer most of the above questions."
Secret #4 – Help Women “Wade In” Slowly – Then They Will “Jump In”
"Women tend to start off very skeptical and then gradually increase their comfort level and belief when buying online. Women are very cautious until they feel comfortable, and that’s o.k.. They like to “Stick their toes in the water first”, and then if it feels o.k. they will venture on in. (Sometimes even “Jump On In”!)."
Here are a few ideas that will help her “Wade In Slowly” and make your offer irresistible to her:
Offer a free sample or a “Sneak Peak” before she buys
Offer A “Try before you buy”
Offer a Trial version (as in software)
Offer a reduced price to try your product first (this works well with membership sites)
Give her a tour (a video tour or some screen shots)
Let her know step by step what she can expect
"It is often harder to make the first sale to women, but after they are confident that you offer a quality product or service,…..and especially after they develop an emotional attachment to your product…… they will be very eager to spend their money with YOU."
Decide what YOU can do that will allow women try your product or service before they buy!
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Offer a free sample or a “Sneak Peak” before she buys
