The First Secrets Of Marketing to, and Selling, Women
by Kevin Hogan
Page 3
Want to Sell Women?
Put These Keys at the Forefront of Your Thinking....
Women are busy people! They want YOU to make their lives EASIER, SMOOTHER, better!
Women usually work long hours balancing work, a home and family, carpooling, and all of the responsibilities that they have on a daily basis. Many women are pressed for time with chores around the house and taking care of the kids. They don’t have time to spend researching and analyzing everything they buy….so, they are looking to you for help with that.
Women are BIG relationship builders! They value the opinions of those they feel that they can trust. Help them trust you, and you have taken a GIANT step towards success with marketing to women!
Because women are so busy, they want good buys, easy shopping, a relationship with you, the seller, and honesty.
The OnLine World
Why Are Women On The Internet?
Women use the internet for a variety of different reasons. Usually for multiple reasons. Some of the MAIN reasons are:
For Work
To save time and find information fast
To improve their lives
To find solutions
To connect with others
For easily researching products
For shopping
For advice
For information
And for entertainment
The Secrets Revealed……
A Sneak Peak Inside A Woman’s Mind
I recently talked in-depth with one of the top female marketers in the U.S.A. on the condition of anonymity, until her book comes out on the same subject in June.
Secret #1 – A Woman’s Life Revolves Around Others…Focus not only on her, but others around her.
"If you were to take a look inside a woman’s mind, you would find that women spend a large amount of time thinking about and caring for others. This includes her family, kids, spouse, co-workers, you name it. You can tap into the heart of women by showing them how your products and services can help them take even better care of others in their lives."
Here’s what you need to do: Once you have fully shown her how your product or service will impact her and make her life easier, take it one step further. Let her know how this purchase will benefit those around her (directly or indirectly) – her family – her kids – loved ones – friends, etc.
This KEYPOINT alone will dramatically increase your success when Marketing To Women!
Secret #2 – Show Her Your Motives….
"When thinking about buying from or doing business with you, a woman wants to know your motives:
Why are you selling me this?
Why are you telling me this?
Tell me your why?
Give her enough information about you and why you created or why you are selling this product or service to her to allow her to trust you and your motives."
KEYPOINT: You want to set her mind at ease and let her know that you genuinely want to help her and you are offering her a real solution, not a chance to get a quick sale on her expense.
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"If you were to take a look inside a woman’s mind, you would find that women spend a large amount of time thinking about and caring for others. This includes her family, kids, spouse, co-workers, you name it. You can tap into the heart of women by showing them how your products and services can help them take even better care of others in their lives."
