The First Secrets Of Marketing to, and Selling, Women
by Kevin Hogan
Page 2
So....Just Think “Pink”?
Idiots....a lot of people try that and go into the dumper.
Unless you are selling Mary Kay, Avon or Victoria's Secret lingerie, you're thinking the WRONG color. 
Some marketers assume that marketing to women is as easy as changing your colors to pink and sprinkling flowers around your web site. Not so. In fact the opposite is the case.
If you’re really serious about reaching your female market, you have to care about her and get to know all about her and her life. (I'm dead serious. You think relationship and permission marketing is limited to men?!)
You need to know her desires, the pressures and problems she faces, the dreams she has, and what she is like on the inside..... What her HOT buttons are, what turns her completely OFF to your offer, and what makes it irresistible!
KEYPOINT: It is critical that you understand her needs and be able to offer solutions for those needs.
Many retailers have had to change their approach to the woman’s market as well. Some companies are even devoting entire departments to marketing to women. Compared to men, women are complex creatures. Listening to the politically correct moron's, you'll hear that men and women are the same and buy the same.
Garbage.
Women and men are as different as night and day in how they reach conclusions, how they buy, why they buy and WHEN they buy.
Look at your client list. How many women on there?
Tell the politically correct crowd to shut up so you can start making some money and doing business with clients that are FAR MORE LOYAL TO YOU LONG TERM THAN MEN EVER WILL BE.
In the online world, the companies and individuals that are successful marketing to women online are the ones that understand how to communicate interactively with women. I will show you how YOU can do this too over the coming weeks.
The most important factor in understanding the mind of women is watching what they DO.
Observe how they behave. How they buy.
You don't understand that mind, you make no sale. Simple as that.
Once you understand the mindset, THEN you can ask obvious questions:
- What does she need/want?
- What is her life like?
- What makes her buy?
- What are her HOT Buttons?
- What makes a product irresistible to her?
- What keeps her coming back to buy more?
What do you need to do in order to sell to women? 
Continue: Page | 1 | 2 | 3 | 4 | 5 |
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
