The First Secrets Of Marketing to, and Selling, Women
by Kevin Hogan
For decades women have been the big grocery and department store buyers. The drivers of the economy in general.
Today women are now beginning to spend money on line as well as just about every other area of the economy. 
My personal strongest interest is in building relationships online.
Today women are starting to pay attention to marketing and advertising online.
More and more women are active in the buying process in both the cyber and brick and mortar world.
And it's costing you money....
- ...because you don't know how to market to women.
- ...you don't know how to sell women.
- ...you probably couldn't get a woman to say "yes," ...well...read on...
Selling to women is often COUNTERINTUITIVE
Marketing to women, for most products and services (but not all) is VERY counterintuitive.
Women are becoming a POWERFUL force on the internet today ~ a force that will only be increasing in the coming months and years! Fact is that women are responsible, at least in part, of 80% or more of the buying decisions in most homes.
KEYPOINT: MILLIONS of women are in charge of the purchasing for divisions, departments, offices and even ENTIRE companies that they work for (have you thought about that??).
Women are shelling out the bucks for products that men “typically” buy along with software, services and much more.
What if I also told you that there was a good possibility that the man thinking about buying your online product or service just might have his wife, girlfriend, sister, mother, or other female acquaintance taking a look at your sales page to give him a second opinion as to whether he should buy your product or not.
Here's the deal.
I have two guys coming to Influence: Boot Camp in March who had to check with their wives for permission to come...and we have women coming who TOLD their husbands where they would be.
This is nothing new to women in general and particularly to Coffee with Kevin Hogan Readers but.... it shakes up a lot of guys....
I love watching marketers who don't understand women. They pander to them, patronize them, appealing to outmoded and outdated thinking processes...and then I watch them go broke.
KEYPOINT: Women want the same respect you give men. They don't want to be patronized or pandered to. They recognize when you are B.S.ing them with political correctness and would rather do business with someone who irritates them than someone who doesn't respect them.
Most women are way past feminism. They don't have time to think about ideology because they are too busy putting in 9 hour days at the office and being Super Mom at home.
Pause. Think about these two thoughts:
- How much business am I losing by NOT putting focus on the female market?
- How much business am I losing (that I am NOT even aware of) because I don’t know the hard facts about marketing to women?
Maybe you already market to the female audience and want to increase your knowledge, sales, and response. Maybe you have been thinking that your product or service would be perfect for women, but you are not sure how to move into this market. Or, perhaps, you are just reading these secrets with an open mind ~ thinking that maybe you can use this information for a future venture.
(Good thinkin'....)
Women will always think differently than men, here's why... 
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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
