Women want to feel a connection with the company or individual they are purchasing from. Most women will connect better if there is a female representation in some way associated with your site or your product. I know that this is not always possible, but use when and where you can.
Here are some suggestions to help “Connect” with your female customers:
Make everything more personal – let them get to know YOU
Use your "about me" page to highlight any female employees – staff members or partners
If you’re female or have female staff in your support area, take advantage of this fact in your support email: Example – on your contact page, instead of using an email contact address such as – support@kevinhogan.com , use danielle@kevinhogan.com
If you’re a male, consider having a female “bridge”.
This could mean having a female JV partner or another woman who really understands women to help you with the product….or at least have a female look at your website, your sales copy, your emails and get her opinion. You want to be careful about how you are coming across to your female market.
Let her know that your system, service, product was designed with her in mind
Let her know that you know how she feels :
* “I was, too….”
* “I felt the same way…”
* Or if you are a male, let her know that was the way that your wife, sister, girlfriend, or mother felt, or you have been told by other women that they felt that way…etc.
Use Pictures of females that they can relate to
Use female “Lingo” in your message
Again, this applies to most women (not all), and simply helps women feel a connection.
Secret #11 – Get Her Attention…FAST
Women are so incredibly busy, and they are looking through information quickly. If you don’t get her attention…FAST, she is off to find her information elsewhere.
Here are some ways to get and keep a woman’s attention online:
Put important things that you want her to see in the TOP half of your site (above the fold)
Offer her a sneak preview of your product
Offer her a FREE report
Offer her a FREE sample
Include pictures on your site of women she can relate to
Make it clear what you site is about
Show her EARLY in your site that you offer a solution to her problem(s)
Let her see testimonials or reviews
Find a way to stay in touch with her through your email list - offer her something that she can’t pass up. This will be critical to keeping her attention and building that relationship over the long haul.
Next...Secrets #12 & 13...plus a special keypoint...
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Use your "about me" page to highlight any female employees – staff members or partners
