Secret #8 – Build A Relationship With Women – And Help Women Build Relationships With Others
Women shop socially – even online.
Men shop with the mindset, “Get me in – get me out”!
But, women take their time, gather their information, savor the experience, shop around, compare……and they listen….
Online, they listen to:
What YOU have to say on your website and in your emails
What others are saying on your site through testimonies
What you or others are saying through blogs
What others are saying on message boards
KEYPOINT: Women buy with other women in mind...and with the OPINIONS of other women in mind.
Because women are so into building those relationships and listening to what others have to say, even in their shopping, it is imperative that you learn how to be “Interactive” with your female audience.
Through interaction, women find even more information about your product or service and begin to build an emotional bond to it. This builds that “Got-A Have It” feeling.
For example: Julie, Amy and Brenda say that it has worked for them…so, therefore I MUST try it myself.
Now….Julie, Amy and Brenda, might be moms in their offline playgroup, ….or they might be ladies on a message board…..or they might be testimonies from other women on your site. You want to give women as much interaction on YOUR site as possible (without making your site cheesy, cluttered or distasteful). The more information that they can find from YOU will help raise their comfort level without feeling the need to check you out in other places.
Check out all the testimonials from women at www.kevinhogan.com ...just on the front page. Scroll all the way down... you get the idea...
Online, here are some ways to be interactive with your female visitors:
Through Testimonials
Through Pictures on your website (of other females – women can instantly relate)
Pictures of you on your site
Messages from you on your site
Let them learn more about YOU on your site
Let women see testimonials, reviews or pictures of others who have bought, use or enjoy your service or product
Through Blogs
Give them a way to give feedback, submit ideas, or ask questions
Have a Message board
An email list where you can be even more personal with them
Secret #9 – Make Them Super-Women!
Women are multi-tasking achievers and are forever seeking new ways to complete all that they have to do with ease and at record pace. Help them find ways to do it all with simplicity and ease and you’ll have a happy woman and they will forever trust you!
Example: Women with small children want to find ways to “Make money while their babies are napping” or “They want to know how to run a successful business while their children are playing at their feet” or “They want to learn how to paint with a baby in their lap”.
Cool Article?
Get Coffee with Kevin.
Articles, events & more!
+ 2 Free e-books today!
E-zine delivered Mondays.
"Every week, Coffee with Kevin Hogan is a must read. I particularly liked your article on the Can-Doers and the No-Doers. Thanks!" Sharon McGann, Sydney
Women are multi-tasking achievers and are forever seeking new ways to complete all that they have to do with ease and at record pace. Help them find ways to do it all with simplicity and ease and you’ll have a happy woman and they will forever trust you!
