Women have money to spend, and in general, they will not spend it with people who don't respect them.
Women are more educated now than ever. In the US, more women get a Bachelor's Degree than men.
Women are stuck between the hard core decisions of being a Mom, a Career Person and both... and it is a decision they don't like. Part of them feels unfulfilled as a Mom, but can't stand the idea of leaving their kids with others while they are away (evolution). Part of them feels compelled to compete in the business world for their own individual status (culture, identity)...and part of them would like to show they can do it all (some crazy part).
Was it Aretha Franklin who does the song R-E-S-P-E-C-T in capital letters. Don't patronize. Respect and you go a long way toward hearing "yes."
Women do NOT spend as much money online as they do off line as a percentage of total sales, but women are catching up fast.
I'm going to focus on women who are getting involved online in particular, but everything carries over to brick in mortar in very obvious ways.
OK, those are a few things we've touched on in the past year.
Let's get to the seven specific secrets I've got for you this week.
Secret #7– Let Them Know Where You Are….
When doing business with women, they need to know that you are there.
Before the purchase – If they don’t buy right away, keep in touch with them so they can gain trust in you. Let them know that they can contact you with any questions they have. This security is important to their buying process.
After the purchase – Let them know that they can count on you AFTER the purchase. Make sure that you keep your word!
Remember women truly are relationship-oriented creatures and the courting and after the fact both matter with women.
This security is a vital part of the “Trust” issue that women need to develop an ongoing relationship with you.
How will you go the proverbial extra mile to build and keep the loyalty of women?
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Women have money to spend, and in general, they will not spend it with people who don't respect them.
