The New Science of Goal Setting
by Kevin Hogan
Page 4
Individual vs. "Team" Goals
When I hear about baseball players with individual goals to hit 50 home runs, I worry about the TEAM.
When individuals set individual goals for a very narrow aspect of a team game, then yes, it's more likely the person will get close to that 50, BUT the team could easily suffer. There's an awful lot of situations in baseball where you don't want the batter to try and hit a home run.
The chances of hitting a single and driving in a run can be several times more likely than hitting a home run, and thus improve a team's chances of winning dramatically. Players who constantly try to hit a home run when a single is all that is necessary, don't help the team.
The same is often true in business.
The fact is that team goals or group goals are just fine.
I like a player like Derek Jeter of the Yankees who COULD hit 50 home runs OR hit .330 but he doesn't try to do either. Instead he's a SITUATIONAL player and probably the best in baseball. He does whatever it takes for his TEAM TO WIN.
That is what I want on my team. I don't care if someone nails down a speaking engagement for me. Doesn't matter. There's plenty more out there. What I care about is did the person REPRESENT the BRAND (Kevin Hogan) correctly?
Goals are not really outcomes when used most efficiently. Instead, they are yardsticks for performance measurement.
The Least Acceptable Result
In The Psychology of Persuasion, I talk about "the least acceptable result" in Outcome Based Thinking, and, it turns out that that is a powerful measure of effectiveness and performance.
Keypoint: What is the LEAST ACCEPTABLE RESULT? And that is your true goal that you WILL achieve.
The antagonists in goal setting and goal getting are usually summed up in the phrase "Instant Gratification."
Your goal is to lose 22 pounds. You see food that isn't on the agenda.
Your brain wants instant gratification. In fact it all but DEMANDS it.
Stop Instant Gratification in its tracks by... 
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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
