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11 Influential Keys to
Persuasion Success

by Kevin Hogan

4) Networking Your Way to Sales Success

Networking only works if you have at least one of three things.

• You are the best in your business,
• you have great products and/or
• you have great services.

One rule that is constructive to keep in mind is to do something to help someone else's career every day. If you can help others with their families, businesses, careers, you will eventually reap the rewards of what you have sown. Networking is more than keeping a fat rolodex. Networking is the ability to recommend someone who can solve someone else's problem. People appreciate you when you help them and have nothing to gain in return.

Assist people every day with random or intentional acts of kindness and you will build a network of friends and people who will help you in your future. It is almost impossible to help people every day and not experience the rewards of networking down the line.

Networking also demands that you have the courage to call the people who can make a difference in your career. Many people will not call on the right person to buy or even for advice simply because they believe the celebrity won't talk to a humble salesperson. This is nonsense. 10-20% of celebrities, CEO's, and even political leaders are attainable. If what you have to offer is useful enough, you can get your minutes with the biggest decision makers. Be willing to be bold and occasionally embarrassed in exchange for the benefits of being known by the "right people."

5) Be a Hunter

The world's greatest salespeople don't simply sit back and wait for business to come to them. The world's greatest become adept at hunting for those who will buy your products and services. Business is always good for someone. Business can almost always be good for you.

One distinction between those who have great success in sales and those who are work-a-day salespeople is the hunter mentality. The hunter is always looking for people he can help. The hunter is relentless in the pursuit of the right groups and markets for his products and services. The hunter doesn?t rely on lead sources from inside the company. The hunter is constantly developing his own contacts.

People who succeed in something like multi-level marketing, for example, are those who see opportunity for almost everyone they meet. This doesn't mean the hunter is pushy or involves people in a project that won't be in the individual's best interest.

It does mean that a hunter will always be aware of people's needs and desires.

The hunter always goes the extra mile. When you go the extra mile you always have more opportunities for success than the average salesperson. Going the extra mile can mean asking for referrals or better, asking who else will definitely benefit from an outstanding product or service. The hunter is always bending over backwards to help others. The hunter is generally thought of as "lucky" because they seem to regularly be meeting opportunity with preparation, one definition of luck.

Next Up: Building Credibility

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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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