There are 16 core drives and desires that motivate humans to do the things we
do. The most powerful are the desire to learn, acquire; the drive to flee or
fight danger; reproduce/have sex and the desire to eat. In my book, Covert
Hypnosis Manual, and the new expanded CD program, Covert Hypnosis Volume 1-8, I
discuss in detail how the 16 core drivers of human behavior direct us to the
most powerful model of influence and persuasion you could imagine.
Perhaps the responses we show under stress are those that are most telling
about our motivations. We will do a great deal to avoid pain but what
specifically will we do? As noted earlier we are going to be protecting our
genes' survival and those responses may indeed be "calculated" but what
response protects the genes the best? Over time however, people may
miscalculate and develop tendencies to respond to a majority of fearful
situations in a flight or fight mode.
When you become afraid do you tend to respond to fear by fighting or fleeing?
Most people don't really know themselves very well so let me give you a few
examples to consider.
You see a police officer on the highway while you are speeding. Do you
challenge him to come and get you (fight) or slow down (flight)?
The IRS sends you a notice that you are going to be audited. Do you go in
and fight like hell or do you start making up receipts and reconstructing
records (flight)?
A tall stranger approaches you (you are alone) on the street late at
night. Are you prepared to run or fight?
Your boss yells at you about something. Do you scream back at him? Do you
quietly apologize?
As you can see there are many situations that can represent danger to an
individual. Now that you have thought of a few of them, you can look at the
continuum of behaviors below and how people see themselves and others along
the continuum. Which side of the spectrum do you tend to be on? Notice that
timid people, (people who consider themselves wise enough to flee from danger
see themselves as cautious, prudent and careful. They see other people who
may consider themselves to be brave, as foolhardy and reckless.) Where do you
see yourself?
With this thumbnail sketch of evolution we now turn to the first three (four)
core instincts and desires.
Desire for Tranquility and The Flight Fight Response
Many people move toward tranquility as a basic human desire. When this is
thwarted, people respond with the flight-fight response. Show people danger
and they go into preparation mode. They prepare to fight or flee. In order to
do so they may need your product or service!
What is the danger if your client doesn't buy your product or service from
you, now?
You sell new automobiles.
What is the danger if your client doesn't have a new car?
What is the danger if they have one of the other type of cars?
What is the danger if they own one of those SUV's that tip over?
What is the danger of not having the best for your family?
What is the danger of waiting for a different day to buy from you?
You sell skin care products.
What is the danger to your client's skin if they don't buy your lotions?
What is the danger to their appearance if they don't buy from you?
What is the danger of using the competitors products?
What is the danger of waiting for another day to buy?
What is the danger to your "face value" if you don't protect your skin?
You sell yourself as a personal coach.
What is the danger to your client if he doesn't hire you?
What is the danger to your client if he doesn't utilize you regularly?
What is the danger to your client if he uses a less qualified coach?
What is the danger to your client if they wait to hire you?
I will answer one question for each of the above examples for you then you
respond to the rest.
If your client doesn't buy a new car from you they put their family at
risk. They are running the most important things (their loved ones) on earth
in a ten or twenty year old vehicle. The brakes could fail, the car could
stall at an intersection, the tires might not give you the 10 extra feet you
need to prevent a serious accident. Question: Is it worth it? I didn't think
so.
If your client doesn't buy skin care products from you they put themselves
at risk on many levels. First, the fact that they are considering skin care
shows they care about themselves. Do you know how many people don't care
about themselves? Do you know what this does to people's self esteem? Do you
know how this affects every day life for the person? Their level of happiness
or depression? On another level, the skin is the largest organ in the human
body. It needs to be cared for. Skin care products will keep it looking
better for a lot longer and that makes your clients not only feel better
about themselves but let's other people see them in their best light. Other
people will respond better to your client who will look more attractive
because of your products. That isn't fair, that's just the way life works.
You are a personal coach. If your client doesn't hire you then you have
possibly created harm for them. You charge $200 per hour but let me ask you
this. If your client could have saved or earned $10,000 in exchange for that
time isn't it worth it? If you could have coached them to save their marriage
are you willing to put a dollar figure on that? If you could have shown them
five ways to draw more interesting people in their lives do you really
believe that isn't worth $500? A person's daily life is all they have. Are
you going to let your shyness about your personal income stand in the way of
another humans rich experiences?
As you can see, a big part of your job as a salesperson is to highlight the
risks inherent of not buying your services from you, now. That's the big
picture of danger. Now let's fine tune utilizing your clients instinctive
responses to dangers so they become buyers.
You will find many continuums of behavioral experience. On one side will be one desire, say,
"timid." On the other side will be the other end of the continuum, in this
case it's "brave." Now at some times in your life you are brave and others
you are timid. However, research clearly shows that you will respond
typically from one point on the continuum. I want you to find where you are
on these continuums. Then look at how you perceive yourself to be by reading,
"Believe themselves to be." Next look on the other side and see how the other
think of themselves. Finally, go back to the next set of descriptions under
your side. It says, "Others believe to be." This means that other people
perceive you in this fashion! (What is THIS information worth to you?!?!?!)
On the other side you will be shocked at how accurate the phrases are that
describe how you feel about others. That's how these charts work. (For more
details about each of the desires, see Reiss's book, Who Am I?)
Imagine a tax accountant is attempting to sell their services to a fairly
timid person when it comes to their own personal safety. When it comes to
the rest of their genes (their children) they are quite the opposite as might
be predicted from our previous discussion. Perhaps part of the conversation
might go like this.
"Mr. Johnson, when you give me your tax information I want you to be as
careful and prudent as you can. I don't want you to get into any trouble. But
your kids deserve to live as well or better than they are and not have all of
this extra money going to the government, which is going to blow it on pork
projects. Let me shoulder the responsibility for going to war with the IRS.
I'll be up there on the front lines fighting for every dollar you deserve."
Wow! Mr. Johnson gets to be prudent and the tax accountant is going to be
courageous on Mr. Johnson's behalf. She's going to fight the war for Mr.
Johnson. He can live with that! She will shoulder the responsibility and
fight for Mr. Johnson. She has closed the sale!
This is just one example of being aware of people's response to
dangerous situations and then utilizing that information into a communication
for the purpose of making the sale.
The following exercise can help you double your income. But there is a
danger. If you don't do it, you will probably stay in the same income bracket
you are in for eons. Do the risks of skipping this exercise outweigh racing
through this text, which you hope will change your life?
Exercise:
Write down all of the possible dangers your client could face by not
buying your services/products from you, now. Write down the possible dangers
to your client if she waits, even one day. Write down all of the dangers in
light of the evolutionary needs we have discussed. Do this now. (If you don't
you will fail to see the value of this information and are unlikely to
utilize this material. That means no increased sales. Please do this
exercise!)
Whet Your Appetite? Want More?
Covert Hypnosis: An Advanced Course in Subtle Unconscious Influence
The Master’s Secrets Revealed! (Vol. 1 - 8)
“This is THE advanced course in subtle influence! Remember when you read Covert Hypnosis: An Operator’s Manual, and you got that WOW! feeling inside?! Well, that was just the beginning. In Covert Hypnosis: The Master’s Secret Revealed, you are going to learn how to subtly move inside the minds of anyone you communicate with. In trance or out…this is the most powerful material on Covert Hypnosis on the planet. Period.”
Kevin Hogan, Psy.D.
In CD 1, Kevin Hogan reveals specifically the secrets of how to weave the exact messages you want others to act upon into stories that captivate listeners.
CDs 2 & 3 show you how to motivate and compel other people to change their behavior as quickly as is humanly possible. Benefit: You can utilize these covert tools with your own unconscious mind because they link into the core drives and desires that you have!
CD 4 reveals ALL 22 elements of Covert Hypnosis for this first time anywhere! Never before released by anyone, anywhere. The complete Covert Hypnosis Model for change is here. Business? Sales? Consulting? Coaching? Therapy? Learn specifically how to generate change in their thinking with the Covert Hypnosis Model.
CD 5 gives you all the tools necessary to take a person's deepest drives (sex, eating, acquisition, connection, etc.) and fuse them into building compelling outcomes (the girl of your dreams, lose weight, acquire wealth, meet new people easily). Ignore either aspect, and failure is assured. Successfully meld the two in the unconscious mind and amazing things can happen.
CD 6—Pattern Recognition: Getting someone to think about something is one thing. Getting someone to feel driven to DO something and then watch them do it like magic is something else entirely. Learn so much in just this one CD!!!
CD 7 - This is 2003 neuroscience and research that reveals how to rewire the brain. Some neuroscientists call it "sculpting." It's not something that happens instantly and it requires the use of both hemispheres which can be pretty tricky if you don't know what you are doing.
CD 8 - You are going to learn some unique techniques in the eighth volume of Covert Hypnosis. Not only are you going to learn the truth about values (when they are critical and when they are MEANINGLESS) but you are going to discover the values of the unconscious mind! The unconscious mind and conscious mind do not correlate to each other but they both correlate to the behavior of every person you meet.
Intrigued? Discover the secrets to what separates Covert Hypnosis from every other compliance technology Discover what even the experts don't know about how the mind interacts with the unconscious mind.
