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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732








Getting Women to Say... "Yes!"

by Kevin Hogan

Page 3

The potent initial force you reckon with when influencing others is resistance.

People can become more or less resistant because of minor distractions and gifts.

People can also become more or less resistant to you because of the perceived conversations they will have in their mind with other people who are not present in the moment.

Specifically, when men hear that a group of leaders disagrees with their belief, men's resistance to the opposing majority stays strong.

Women learning that a group of leaders disagree with their belief causes their beliefs to moderate from strong resistance to not really caring one way or the other.

Get Them to Yes Perhaps this is because women are more likely to listen to the opinions of people perceived to be wiser than themselves. Perhaps it's because they cave in and men typically don't.

What matters is not your interpretation but the RESULT.

Here are the key points you take home today:

  1. With women, resistance is not likely to occur when the strong counter force is NOT related to the belief/emotion. Get those distractions ready!

  2. With men, resistance is likely when a deterrent directly challenges the belief/attitude. So you might want to think twice about making BIG arguments to men to see who is right or to try and convince him.

Better?: Frame your communication gently, off-handedly to men and save your most persuasive arguments for women.

KEY: With men, contrary to old ideas, where persuasion has been found to be stronger with stronger arguments, it now appears that stronger arguments will actually increase resistance/reactance, making persuasion more difficult.

Fewer/weaker might just be better with men.

Here's a bonus take home:

Research also reveals that even strongly held attitudes by men will shrink in the face of weaker arguments!!!


Where can you get more of the most innovative and cutting-edge influence and persuasion strategies and tactics?

New! ...on CD....

Covert Influence: Hidden Persuaders They
(Your Competition) Don't Want You to Have

Kevin Hogan's Covert Influence on CDI want to show you one of the most surprising and perhaps one of the most uncomfortable....and powerful phenomenon in Covert Influence. In fact, I want to share with you all the latest research available (well, almost all…!)

Influence Without Resistance. What’s the Key Factor? You’ll have most amazing, truly stunning tactics in predicting what and how your client (spouse, child, customer, read: anyone) will choose. Thus, you are a step ahead of anyone else in implementing the most powerful phenomena in consumer research today. Find out with this program!

Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons...all the way to irresistible.

Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.

Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!

Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.

Covert Influence...to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!

Get Your Copy Today

Covert Influence: Hidden Persuaders



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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732






Kevin Hogan: Influence, Persuasion, Wealth Building

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