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Copywriting: The Final Frontier in Using the "Written Word" to Speak To Your Potential Customer

Part 1 of 5

by Kevin Hogan

If you do, you are in luck.

It happens all the time. And I mean all the time.

"Kevin will you check out my new website and tell me what you think?"

Translation: Kevin, tell me how much you like my new website.

"It sucks."

Most likely response.

Why?

Because people who make new websites tend to make tons of mistakes.

1) They try to make it look like they paid a million dollar graphic designer to make their page. Big mistake number one. People don't read these pages. They click out and go bye bye.

2) They try and write like they did in College, with long paragraphs, lots of neato grammar, elements of style...just like college textbooks had...In other words they are writing like they were TAUGHT TO WRITE and not to HOW READERS LIKE TO READ.

3) Finally, pretty much everything about "normal writing" is thrown out the window when you are writing to pay for your food and electric bill.

Writing to sell on the web is not difficult but it requires learning new approaches to writing, a new mindset if you will.

Speak to Your Customers via Web Copy

It also involves speaking to the customer, not at them. By making your copy personal, you will have a better chance of really grabbing their attention.

What's one of the things people respond best to?

Continue: Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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