Influence, Persuasion, Body Language Expert Kevin Hogan


MENU

Home
Store
Need a Speaker?
Biography




Find out how to:
Bring
Kevin Hogan
to your next meeting
or convention!




E-mail me

kevin@
kevinhogan.com






Kevin Hogan
Network 3000
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732



   © 1995 - 2007
  Kevin Hogan
   All Rights Reserved





Contact the Webmaster
wizard@
kevinhogan.com

Copywriting: The Final Frontier in Using the "Written Word" to Speak To Your Potential Customer

Part 2 of 5

by Kevin Hogan

Page 5

If you have a general outline for writing your copy you can probably take each section and brainstorm about the sub headline. If you do not have an outline, then you may just want to brainstorm about the different things you are planning to write.

Sub headlines work for a few reasons. They help to break up the copy, they help to highlight key points and they keep the reader intrigued.

Sub headlines:

  • Help break up the copy
  • Help to highlight key points
  • Keep the reader intrigued
Web readers are much different than people reading off line. Most online readers are looking to get through content quickly. They do not want to waste time reading long drawn out content. Sub headlines help to break up the copy so it does not look like a large block of text, which would turn most readers away.

Sub headlines also help to highlight key points throughout the copy. Many web readers simply skim content and really do not read through word for word. They skim by looking for highlighted text, bullet points and headlines. They just read these things and are able to get the basic idea about what the copy says.

The main point to sub headlines is to keep the reader intrigued. Sub headlines help to build suspense and fascination. They become captivated...they can't put the dang book down...they will stay up all night and read it....that's what a set of subheads needs to accomplish.

Most copy that is effective and worthwhile that has been written for the web will have sub headlines.

Sub headlines can be something that can really change your copy from just a piece of writing to a beautiful masterpiece. They can transform your carefully chosen words and masterfully crafted sentences into a pure form of copywriting art. Sub headlines are that effective and important.

Next week? Part three of course....



"How to break through the blocks that are stopping you from writing your own ticket to wealth..."

learn copywriting If you're (still) struggling in trying to convert your words into cash... and want a proven, practical, paint-by-numbers system to quickly overcome everything that's holding you back from the wealth you truly deserve...

... then you're about to discover how you, too, can craft world-class copy in record time… even if you can't write to save your life! (NO writing experience necessary.)

Finally, you can kiss your business problems goodbye… take the risk out of advertising… murder your competition... and boost your profits by as much as 100%, 200%, 500% or maybe more... when you take advantage of these simple shortcut secrets you won't find anywhere else.

(Warning: this is NOT a typical copywriting course.)

Learn More!



Return: Page | 1 | 2 | 3 | 4 | 5 |



Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

 • Biography •• Body Language • • Catalog/Store •• Tinnitus ••  Influence/Persuasion ••o

•  Need a Speaker?   • Appearances