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Copywriting: The Final Frontier in Using the "Written Word" to Speak To Your Potential Customer

Part 2 of 5

by Kevin Hogan

BUT

No matter how many nickels are in the bank account, I want you to adopt two philosophies.

I don't want you to think about it, consider it, decide...I really want you to blatantly accept this:

• There are no lists.

• There are no good "pitches."

A pitch is what you do in baseball or it's a derogatory word for coercing someone to buy something that they couldn't possibly utilize.

And boy do I hate that second one.

The big reason I named "Coffee with Kevin Hogan," as I did (with the irony that I really prefer tea...but YOU probably don't!) is because it's nice to sit down for a cup of coffee with friends or people you meet that you want to be friends. It's pretty safe. Not a dinner date. It's Coffee. It's friendly.

As far as "pitches," YUK phtooey. Unless you "pitch" junkola squared, shoot that word on sight.

If you have something of value, present it. Every time I hear someone "pitching" something, it's always about them. When you present information that might be helpful to people, well, it's PRESENTED.

People are people. They have families and friends and you want to be numbered among them.

Get RID of the word "list" and ask me how many READERS I have. Then ask me if I'll present something to my readers. "Kevin will you pitch ....to your list."

Fk no because I don't have a list of anything except when to pick up my laundry and I don't "pitch" anything, ever.

I get so frigging disgusted. End of diatribe.

OK, then.

(If I was wearing a coat and a tie, I would now straighten same, take a sip of water, and proceed...)

Where to start?

Continue: Page | 1 | 2 | 3 | 4 | 5 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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