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Copywriting: The Final Frontier in Using the "Written Word" to Speak To Your Potential Customer

Part 4 of 5

by Kevin Hogan

Reinforcing your Copy with a P.S.

The P.S., short for post script, is the little tidbit at the end of the copy. The P.S. is more than just an after thought, though. The P.S. is usually a short paragraph. It summarizes the copy and makes sure the most important parts are reiterated.

The P.S. is also the last chance to ask for the order. You have to give it one more chance to seal the deal.

Writing your P.S. is something that you should not forget to do and something that should be given some effort.

One of the reasons that a P.S. is so important is that everyone will read it. People read the P.S. because it is at the end and it is short and sweet.

The P.S. should get straight to the point. You need to say something about how the reader needs to order right away. Tell them again about any special features or offers. Make the P.S. seem like something important.

When developing your P.S. you need to consider what exactly the point of your P.S. is. You know that it is the last chance to get the reader to buy, but what exactly are you going to use from your copy to make them believe they must buy? That is the hard part.

Basically, if a person has not bought by the time they get to the P.S., your P.S. has to be amazing in order to get them to go back and hit the buy now button. Your P.S. has to speak to them in a way that the rest of your copy did not.

One of the greatest things about the P.S. is that it doesn't seem desperate, yet it is your last chance to ask the girl for the date so make it good.

If your reader feels that your P.S. is coming across as desperate then you have written it poorly.

SIMPLE FACT: IF YOU LOOK DESPERATE NO SALE WILL BE MADE.

To make the P.S. help the copy, You want to use the word 'you' often. You also need to make clear that logical sense of urgency that if they do not buy now they will lose out.

The P.S. needs to be short. That can be tricky when you are trying to cram in all the important things you really want your reader to think about. You have to find a way to summarize without being too vague.

See some examples of good P.S.'s...

Continue: Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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