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Copywriting: The Final Frontier in Using the "Written Word" to Speak To Your Potential Customer

Part 4 of 5

by Kevin Hogan

Causing "Buy It Now."

The end of your copy is going to tie together everything you have been saying in your copy. It is going to sum up the main points and it is where you are going to ask for the sale.

The closing of your copy is very important and it is your chance to finally ask the customer to hit the buy now button and try out your product.

Up until the end, your copy has been building up your product. It has been highlighting the great features and benefits your product has to offer. Your copy has worked to get the reader to see it's obvious that they need the product and that they shouldn't live without it.

If that is NOT TRUE, then why would you sell the product?!

The closing is where you basically say to your reader that now they know everything about your product and why they need it. You tell them they can now make a good, informed decision and that it is time to buy.

Your closing should include a buy now button that the reader can click to take them to the order page. It should be predominantly displayed and easy to see.

If your copy has been strong and well written, then you should have no problems writing your closing. It should come pretty easily, actually. Your closing should seem like something that just fits, like it is the right time to finally ask for the sale.

One of the biggest trends in copywriting right now is to make the closing an amazing pitch that can not be ignored. Ask the reader how much your product is worth to them. Ask them if they would pay an outrageous amount of money to get the benefits of the product.

The closing should also bring that sense of urgency to a head. You have to tell them again that your offer can not wait. You have to tell them that they need to act now or they will miss out.

But have a LOGICAL reasons. Don't lie. Be flat out honest.

Sometimes I simply say, that the offer expires Saturday and I write Coffee on Sunday and I'm not going to dink around with Pokey Joe's on Sunday.

Don't people there are only 12 "seats" left to an event or that there are 23 "copies" of an ebook remaining. People don't like to have their intelligence insulted.

Shoot straight with people.

You're better off saying, "these are digital seats. There is no "scarcity but I'm simply not taking orders after X."

When you run seminars you have no choice but to get reservations several months in advance. Therefore I offer rock bottom prices for people that move early.

Whatever the reason, it DOES NEED TO BE A REAL REASON.

Next rule?

Continue: Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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