Unconventional Relationship Sales and Marketing Strategies to Build
Your Income, Part Two
by Kevin Hogan
Page 3
I confess that I invest a huge amount of time in insuring that
no one who "competes" with me can beat me at the value,
experience and identification with you.
If I put a product out, or hold an event, it is extremely valuable.
On any given day I can be beaten where I have expertise, that's
life, but, in any given year I will win because no one will work as hard
for you, as I do.
Are you OK with being the best in your field?
Can you take humble pride without being arrogant and know that
you love to make other people's lives better?
I promise you that there are lots of ways to make a lot of
money in business selling junk. It's MUCH easier to make money
selling junk than it is excellence.
Why?
Because junk requires no time investment. Marketing will take
care of the rest.
But selling the best means that you win long-term.
The other guy won't. Shoot, most of the other guys won't even
try.
Does all this mean that "good" wins in the long run?
Not at all.
If 10 million people buy "The Secret" and 5000 get lucky and land
a girl or a good job while 9,995,000 fail, the cult can easily
continue because you can get a lot of good stories from 5000
people.
But the fact is that you can't sleep at night when you hurt
people on purpose. When your intention is to scam you lose even
if you get rich in the process. You live once.
We're all in business and when you have integrity at the core
of everything you do, when you are authentic, you win and you
win big. It just takes a little longer.
It's as simple as that. What you want to do is put yourself in
a position where your customers, clients, readers see that you
are making an effort to connect with them in a meaningful way,
while the majority of the other competitors you have are, well....
To read the third way to change the way they see you, turn the page...