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Unconventional Relationship Sales and Marketing Strategies to Build Your Income, Part Two

by Kevin Hogan

Sometimes I write an article that matches your interests but title it incorrectly. Nothin' like spending eight hours writing a kick butt title and not having a great title for it.

Which you should write down and always remember. In marketing, the title is way more important than anything that comes after the title.

There is one thing that will remain constant:

At no time do I change my persona, me, who I am, but I'm happy to give you edgy, exciting, intense material instead of kindergarten stuff that other people spew as value.

No matter what your business - online, offline, salesperson, school teacher, take steps to make yourself be or at least appear to be that person you are promoting. Use the next two steps I'm giving you to portray the image of someone who your readers can see themselves looking to for answers, guidance and support on the way to achieving their goals.

People do care about each other, but you can always hit a hot button when you are helping them with something you are sure they really care about, their goals and anyone who seems to want to help them reach those goals.

People will, in part, "evaluate you" based on how much they think you can help or hurt them on the way to what they want. That's why it's so vitally important that you give the best information you can.

2) Take a good look at your surroundings. Quite often you want to do the opposite of what the majority of other people do because being a part of the "herd" will get you what the "herd" gets...a very small share of whatever they're fighting over.

You have to remove yourself from the group and do what it takes to show your readers that you are different from the norm.

KEY QUESTION: What is so glaringly obvious about you that is exceptionally unique and different that they can't help but do business with you, have fun with you, feel something cool by being identified with you?

The group isn't always wrong. The crowd can be right. But one thing the crowd can't do is "win" in the long run.

There are two ways you can win in life:

1) You can produce and get paid for it. (Sell homes, insurance, pest control)

2) You can not produce and get paid for it. (Rob a bank, collect taxes, sell crummy products/services)

Who wants to get money in exchange for not giving a ton back in SOME WAY that is extremely important to the other person?

...Someone I don't want to be around…

KEYPOINT: Only people who do what others aren't doing get noticed.

KEYPOINT: If you're doing the same thing everyone else is doing then why would potential buyers pay any attention to you at all?

You cannot put your life energy into having a "me too" business. Take some time to figure out what others in your market (your competitors) are doing so you can see how to consciously make yourself better than they are.

Exceptions? You bet. Licenses and Franchises. Beyond that, forget it.

To continue the article, turn the page...

Continue: Page | 1 | 2 | 3 | 4 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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