E-mail me

kevin@
kevinhogan.com

Unconventional Relationship Sales and Marketing Strategies to Build Your Income, Part Two

by Kevin Hogan

Tell them why. Tell them why they should want to be a subscriber/stay subscribed and why they should listen to what you have to say.

Practice making that extra effort to positively influence the way you are "coming across". Practice is the only way you're going to learn how to do this. You will soon discover that you can highlight the parts of your personality and your way of thinking that you want people to see first. (They will meet the "entire you" as time progresses.)

KEYPOINT: It's important that your first impression be strong and attention-getting. There are three things you can do right now to change the way people see you. How people see you mainly has to do with the type of person you purposely or accidentally present for them to see.

(This, of course, doesn't take into account your reputation or the perception the client/customer has of you/your product before you engage.)

With that in mind …

Changing the Way They See You

Are they doing business with you? Are they at least taking the time to look at the products you recommend to them? If not, take an honest look at yourself and ask yourself if you're presenting a person that is worth (or appears to be worth) listening to and buying from.

Each week I not only read e-mail from you, I go further than that.

I look at what subject lines interacted with your "preset" (your mindset at the moment Coffee with Kevin Hogan arrives in your awareness) and then I find out what HAPPENED.

I find out whether "you" opened Coffee, or didn't open. (Not you as an individual, I don't want to know that.) What percentage of people at the moment of engagement opened Coffee?

THEN what percentage of people went to www.kevinhogan.com and continued reading there.

It is *very* hard for me to understand how anyone wouldn't go to www.kevinhogan.com when reading Coffee.

When people don't, I need to know why and I can usually tell by looking at what was in Coffee.

All of this is very important to YOU because if you go to the web site to finish reading an article, it means that I'm doing something right. If you don't, I've failed and I have to determine why.

When you own a restaurant you can try and sell all of Mom's old recipe for Chicken Soup you want, but if your customers don't want chicken soup....they don't want chicken soup.

I specifically know that if I put photos of a beautiful model I ran into in Las Vegas, or an article about "The Secret" in Coffee that the percentage of people who opened Coffee and then go to the web site will be enormous.

There is a hierarchy of subjects that people like to read about in Coffee and there are some subjects that eventually simply don't get written about again!

Most of this is determined by YOU, my reader, and NOT by me... just like at the restaurant. You can only determine so much for your customer and then you have to do what your customer demands. (People can say they like chicken soup and will order it next time, but we really aren't interested in what people say, we are interested in what they do.)

If you are interested, I will write it. If you are not, I will not.

To find out more, turn the page...

Continue: Page | 1 | 2 | 3 | 4 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

 • Biography •• Body Language • • Catalog/Store •• Tinnitus ••  Influence/Persuasion ••o