Hit Their Hot Button
Sales and Marketing Secrets
by Kevin Hogan
Make Your Intentions Clear
Relationship Marketing Secret #1: Do Your Best To Make Your Intentions Crystal Clear From The Start
If you aren’t a “known quantity,” then do this….When people sign up to your newsletter, the first letter they get should be a personal message from you to them telling them what they can expect as a subscriber and why it’s a good idea to stay subscribed and read every single email you send them.
Almost no one does this.
Your first message sets the tone for everything you do later. If you don’t set the right tone up front, it’s going to take you a lot longer to “warm up” your readers before they’ll do business with you.
When you make your first few emails about them and their needs, you know that they’ll start to wonder if you have something for them to buy. That’s a good position to be in because it puts your readers in a more receptive mood when you actually do present them with a direct offer.
Your readers will ask a lot from you over the years, you have the same privilege.
KEYPOINT: Put your own agenda, or at least the part that remunerates you, on hold for a minute.
KEYPOINT: Perception is reality. In other words, whatever someone believes to be the truth is the truth to him or her.
PERSONA POINT: With that in mind, “control” (as much as possible) your self so that your readers see you as you will want to be seen, forever. For some people this is a massive self-reinvention. For others only minor touch ups are necessary. But as soon as you go "live" in your business, you want your customers, clients, friends to have truth presented to them from you and then BE that TRUTH forever. You can control (to a great extent) how people perceive and react to you by carefully presenting yourself the way you want them to see you.
Is there a downside?
If you present an image that is significantly different from who you are from today forward, you will have destroyed yet another relationship…. Yes, another…
You ARE who YOU CHOOSE TO BE.
If you are perfect going into today, you are lucky.
I have to constantly engage my left brain when I get upset so I don’t stick my foot too far into my mouth …avoiding unnecessary surgery.
Your choices are your conscious choices, but you need to be in charge of your nonconscious reactions and reactance as much as you can.
What should you be especially aware of?
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