Hit Their Hot Button
Sales and Marketing Secrets
by Kevin Hogan
Responsive Readers Are Part of a Relationship
KEYPOINT: Responsive readers, people who become friends, are born from conscious efforts to build a relationship that matters.
People connect with other people.
They don’t connect with mindless robots that only want commission checks.
Now don’t get me wrong.
I’m fine for you to buy the products I recommend, (though I don’t really recommend or promote a lot of products anymore) but I’m not going to “force” that on you. When I do enough of the right things in your eyes, you eventually become CERTAIN. At that point you are fine to work with me and that is ideal for me.
People who email and ask, “Should I go to your training or X’s training?”
Answer: “Go there. If you don’t already know why you want to do Y then GO THERE. Email me next year.”
They do and they figure it out.
And we have a better relationship when they realize my competitors are like most people in business and that pretty much everything I do is about building relationships, friendships that matter to me and, hopefully, to you.
When marketing on the Internet, the big thing is that I have to earn your respect and appreciation by sharing amazing stuff with you that you can really use…or at least cause you to think, have fun or SOMETHING that matters to YOU.
A lot of people out there litter their connection time with people they meet on the Internet with push, push, push, push….
What’s that conversation going to be like when you meet THAT person, face to face?
I don’t like it.
Be Real. Be You.
Reality, write to people as people and take care of them like family. Care enough about them to be straight forward and authentic. Be, you.
KEYPOINT: You are required to pay your bills. You are required to be of use to a certain number of people on any given day so you can pay those bills. If you want people to eagerly anticipate, say, your next email with every intention of jumping on something you recommend, you should follow the three rules I’m about to lay down for you because that’s entirely possible to accomplish.
Here’s how to market in a way that matters….a way that causes people to want to do business with one person, you.
I have nothing against giving you specific techniques and strategies because they are important.
In fact, getting people to get off their butt and do something that will get their life (or business, or relationships) in gear is part of the persuasion process. It is required of one friend to DO that to help another. Otherwise the friendship is impotent if you can’t cause another person to act.
Next up, What's Evergreen Marketing? And, why does it matter to YOU?...
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