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Success in Real Life
Mind Sets That Get You Where You Want To Be
By Kevin Hogan
The Acquisition Mind Set
The new program title references a mind set that is more broad in scope than how I use the phrase in this article.
When you start a new venture that will ultimately generate success,
even if it is based on a proven model (Subway, McDonald's, UPS Store, Selling via
Google AdWords)the model is only as profitable as the number of potential
customers/clients YOU bring into the equation.
So if you were the furnace guy and you were thinking, "I'm making $20 an hour
and killing myself while the company makes $150 off my time."
That is a partially true statement, but there is a lot of information missing.
Yes, you do want that other $150...but it really isn't $150 "in your pocket."
People without the Acquisition Mind Set literally don't understand this.
There is an acquisition cost that is here that few people consider.
You must become absolutely comfortable with the concept, the Mindset, of ACQUISITION.
You will either have to PAY to get customers (like google ad words) or pay
the franchise fees for advertising with Subway or McDonalds...or you have to
invest time doing SEO or networking your way ACQUISITION.
Again, very few people are aware of the concept of acquisition. And the Mind Set of
Acquisition...being ready and able to put your effort into acquisition is
just as important as having a "proven business model." Arguably much more valuable.
And this is where many people utterly "fail."
Acquisition dovetails with Influence because it requires capturing attention, influencing and then serving.
If the salesperson generates their own potential customers, then they have
most of the Mindset(s) required for success.
A Financial Success Goal will require the overlapping Mindsets of Acquisition and Influence.
And it will require you to have, The Best Mindset.
The Best Mind Set
The Best Mindset could mean you sell the product with the cheapest retail price.
It could mean you sell the best made product. It could mean that you sell the
product with the best resale value. There are others. You get the idea.
These are all known as Competitive Advantages. You'll need to have at least
ONE for you/your product/service.
Quick review of the Mind Sets for Financial Success starting at $50,000 annually moving to $250,000:
The What and Why Mindset: You know what you want to DO and WHY, and it drives you forward
like a jet engine.
The Effort Mindset: You experience this, if it makes sense to get paid BECAUSE you expend effort. You don't get paid to not
work. On the other hand, you aren't there if you currently receive income for not working.
If you are currently paid for not working the probability you will succeed is dramatically reduced.
Success will not happen without an Effort Mindset. You've worked some number of hours or accomplished
some task and are paid to work, not paid to not work. If you currently get paid
to not work, you'll soon recondition your mindset for success.
The Acquisition Mindset: You are comfortable acquiring potential customers/clients
either through your effort or paying for advertising/acquisition or both.
The Influence Mindset: Among other things, you are there if you are comfortable generating revenue through your own
effort and have the skills required to acquire. You find it normal to get paid ONLY when you have performed a service
with a price tag on it. The Influencer doesn't expect to get paid because they take a holiday
or a day off. That Mindset is experienced by non-revenue generating people who are less likely
to succeed. The Influence Mindset encompasses EXCHANGING ENERGY or MASS.
The Best Mindset: Something about you/your product is the "best" in some way for
the person you are doing business with. It's the cheapest, the coolest,
the best looking, the best resale...something. When you recognize and would easily defend the fact that you/your product is the best in X and Y ways...you have the Best Mind Set.
Finally, for today, there is one more lens through which you absolutely MUST use...