Covert Triggers
by Kevin Hogan
The most powerful triggers are covert triggers...triggers that you don't think of when you see them...as being triggers....and yet, they turn out to be wired right into the drivers that run your behavior and brain.
I was playing at the Mirage Hotel (blackjack) last month... and thought about this for you...
When a player risks enough money per hand that the casino really wants them at the table, time spent in line for dinner is costly to the casino. Therefore, the casino will give you a "Line Pass". A "line pass" lets you go to the front of the line. So I slid in front of about 150 or 200 people waiting to be seated.
At some casinos, if you consistently play more money at tables, you will get a special room key when you check in with a gold edge on it where you simply show the key and you go to the front of the line without having to ask for a line pass. You are a V.I.P. Every casino that is run well takes care of their VIP’s.
A VIP is someone the business anticipates will be profitable for them to have visit often. This is true whether the company is an airline, amazon.com or a casino. Every business has their VIP's. Most businesses don't treat them like VIP's; and that is a huge mistake. All people have VIP's in their life....but most don't treat them like VIP's.
At the Mirage I had flowers in the room with a greeting card on the bar when I walked into the Penthouse Suite. I thought they might be from elsewhere, but they were from the manager. That’s a nice touch. It’s part of "being" a V.I.P.
Here’s the thing:
EVERYONE wants to be a V.I.P.
You have a Facebook account. It lets you note who your best friends are. All the rest of your non-VIP friends are on the other list.
When we used to use MySpace as our place to connect, it was a daily occurrence that one person would write another and say, "Hey, how come I’m not in your 'top friend’s' list?"
Then the person, in the MySpace era, was stuck with a dilemma. There were like 8 or 16 slots for "best friends." Let's look at that picture for a minute. Say they had 8 best friends in their front page and they decide to add the one. Now there are nine and you have 7 other people that you COULD put on the front page as your TOP FRIENDS. Everyone sees that, of course, and realizes that you would rather have NO ONE than them…
Exclusivity.
And the message to the public that these other people aren't...best...friends...
There was a wireless service that let you call your FIVE, for free. I'm not sure if they still do this, but I LOVED the commercials. In the commercial, a guy has another guy’s girlfriend in HIS top FIVE. (This will often cause short life expectancies in reality!)
So, the betrayed friend hears his girlfriend's ring on his buddy's phone and the guy says, "I really should get that" ...and he walks away.
Talk about a POWERFUL commercial. You remember it.
And you get to talk to those five people as much as you want for no charge.
Those FIVE people belong to the guy’s EXCLUSIVE FIVE FRIENDS.
You want to be in those FIVE, so do I, so does everyone.
Have you ever walked into one of those trendy, high-end fashion boutiques? You know...the ones that have just three or four dresses on display in an enormous space that could easily house a car showroom?
Ever wonder why the stock is so limited? It's not because there's no room for it, or because the buyer couldn't find more appealing products. It's not because the store didn't have enough money to stock up. The reason is exclusivity at work!
Here’s What YOU CAN DO: 
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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
Photos appear under license with Stockexpert.
