...Objections and Rejection Really Are Now *Crucial* to
get to "Yes!"
by Kevin Hogan
Page 5
Trust and Credibility
Thanks to decades of over the top promises and out-and-out lies, marketers are selling products in "The Age of Skepticism.” Today's consumer has gone from skeptical to VERY suspicious, wanting to know the truth behind ad claims, warranties, brochures, and guarantees whether they're buying a luxury sports car or a can of cola.
You and I are the same way... and we have every right to be.
Most consumers don’t trust what you’re telling them because they’ve been taken so many times before.
It’s not about you…you simply pay the price for the con artists and scamsters that preceded you.
They are understandably mistrustful and think of buying and selling as an adversarial relationship where the seller is trying to take advantage of the buyer.
But STOP.
I do NOT let that experience enter into my business.
I attempt to give so much before anticipating or expecting someone to invest in what I can do for them, that trust, credibility, expertise and certainty will all be established.
Being authentic and having total integrity isn’t just the right thing to do, it’s the only thing to do.
You will need to be proactive in overcoming this natural distrust to successfully make a sale from someone they barely know. You're going to have to tear down walls of fear and skepticism before you can build up a relationships with a consumer.
Inform in a Respectful Way
One strategy is to provide factual information in an unbiased way that will allow a consumer to make his/her informed decision. A great way to do this is with information products or a "report." When consumers know you're INFORMING them, they’ll respect you and thank you for your openness and honesty by purchasing from you.
Nothing sounds more authoritative than third-party facts and figures and quotes from trusted authorities like these
Anytime you can collect “Consumer Reports” type information about you or your business (like reviews at amazon.com), DO collect it, prepare it and utilize it in communicating to your clients.
Government agencies
Noted authorities
Editors of industry trade magazines
Research groups
Celebrities
Satisfied customers
Testimonials Can't Be Beat
KEYPOINT: Research shows that testimonials build credibility more than any other strategy.
Ask people who you have helped or who have done business with you (or whatever the relationship she is to you/with you) to STAND UP and THANK YOU, if you must.
Because people believe other REAL people.
Become More Aware of Hypnotic Marketing? Here's how!
The Science of Influence: How to Trigger the Buying Impulse (Part V)
An excellent way for you to make this all real?
12 HOURS of new information and we have some fun along the way.
The one area I've left open for speculation in the first 48 CD's,
I've closed in this Science of Influence.
Impulse Activation moves your hand from their pocket to the shelf holding
the magazines, candy bars and nail clippers when you're in line waiting to
check out your stuff at the store.
Impulse Activation is what causes you to push "Buy Now" instead of surf
away to a different web page.
Impulse Activation is what causes you to give a meaningful contribution
to a charity even when you considered to not do so.
And almost no one is able to INTENTIONALLY cause Impulse Activation.
Except You.
I've taken a decade of research and put it all to the task of Impulse Activation.
I show you the Covert Psychological Triggers that are the most likely to succeed
and then I show you HOW to use them.
Then I take you into the world of women. No one has ever written about
the Covert Psychological Triggers that CAUSE women to act or decide in your favor.
I have.
I take you through step-by-step and itemize those Triggers, then, I show
you the EXACT WORDS and PHRASES that work when communicating
with women. To my knowledge, no one has ever done this before.
And there is a lot more.
In the last year there has been a LOT of research
done in what persuades people...in what unspoken (covert) factors CAUSE
people to spend more money, come back more often, buy more products
and services.
And I lay it out for you in easy-to-understand fashion.
You are the first to have this incredible program and I am proud that you will.
Because as you come to understand the mind of the other person;
you'll also be learning :
How to create the "gotta have it" feeling in consumers
How to melt away sales resistance
How to tap into the "primal" buying emotions
How to literally and instantly establish rapport
How to 'cause' consumers to obey your hidden 'sales push'
How to infuse "proof power" into your sales letters
How to arouse your prospect's inner buying drives
How to influence your prospect’s mind to trust you
How to bypass your prospect's conscious mind
In a nutshell, you'll learn how to create influential messages that hold customers captive from the first words you say to the signing of the check.
In Science of Influence 49-60 you will learn how to:
Cause Them to Identify with You
Combine Two Key Drivers that Will Cause Compulsion to Comply
Form Questions that Will Cause Compliance When Asked
Never Have That "Phoney Feeling" Inside Again...and Instantly Watch Your Income Increase
Use the Power of the Invisibility Intensifier
Take Advantage of Kevin's Full Christmas Tree Technique
Optimize the Use of Their Feeling of Fear
AND...
Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
Use Features instead of Benefits to Close The Deal
Send The Energy of Being THE Problem Solver to Those You Influence
Use Sex and Sensuality to Sell. Clear and Simple
Modify Old Sales Strategies to Become Influential in 2010
Be THE Person That Imbues Them With Good Feelings...They Won't Want You to Leave!
Link Good Feelings with Buying Now
PLUS...
* Take Advantage of The Impulse to Instant Gratification With You,
Your Product and Service
The Science of Influence 49-60: Triggering Compliance in the Buying Sequence
is UTTERLY UNIQUE among all programs about persuasion and selling.
Because, for the first time, you will find out EXACTLY how to influence women.
(Whether you are a man or a woman doesn't matter. What matters is how you
will use what you discover here!)
Women react and respond VERY DIFFERENTLY than men to influence attempts.
The chances are very good that your business is HEAVILY WEIGHTED with
either 80% male or 80% female clients and customers.
I'm going to show you how to gain compliance from the women you've been
missing out on.
I'll give you THE EXACT WORDS that are REQUIRED to influence and
sell women.
I will show you the PRECISE ATTITUDE that is REQUIRED to market
effectively to women.
You're going to have it all in your copy of Science of Influence:
Triggering Compliance in the Buying Sequence.
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You and I are the same way... and we have every right to be.
An excellent way for you to make this all real?
