Proven Most Effective Persuasion Techniques in Selling (Pt. 3)
Kevin Hogan
What sells men?
- $$$ Praise
- $$ 1/2 Consistency
- $$ Reciprocity
- $$ Ingratiation
All others were helpful but not statistically differentiated from EACH OTHER as tactics. In other words, using the Law of Contrast is almost always better than not using it, but it is not as effective in selling men as Reciprocity is. Make sense?
Praising the client is SIGNIFICANTLY more powerful than Consistency, which is significantly more persuasive in generating sales contrasted to reciprocity and ingratiation. And all of these are statistically significantly greater than all of the other techniques and laws listed earlier in the article. (See studies and citations in CD 38)
What about women?
Women are different in some crucial ways. Where nothing persuades women as much as praise persuades men to spend more money, women are influenced by MORE TECHNIQUES and LAWS SIGNIFICANTLY than men are.
So, what sells women?
- Consistency,
- Praise,
- Ingratiation,
- Credibility
All were the most effective at $$ 1/2
ALL techniques used were discovered to be statistically significant compared to the 55% of those found significant with men.
SECRET: The Recreational Shopper will buy more by use of ANY technique.
SECRET: The Focused Customer will buy more with:
$$ 1/2 Consistency
$$ 1/2 Praise
DISCOVERY: The Focused Customer will not respond significantly to:
- Conformity
- Similarity
- Contrast
- Scarcity
Want to know which of the four basic types of salespeople make almost all the money for the company?
Continue: Page | 1 | 2 | 3 | 4 | 
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
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