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The Power of Thinking Without Thinking

by Kevin Hogan

Personal Identification - Thinking Without Thinking

• Consumers often abandon products when other social groups adopt them.
• Teens want to distinguish themselves from their parents.
• Jocks want to separate themselves from geeks.
• Rich Brits stopped buying Burberry once it became the brand of choice for soccer hooligans.
• Shanghai urbanites avoid the Volkswagen model that is preferred by the suburban nouveau riche.

A new study by Stanford researchers explores why some products are used by people to differentiate themselves from certain social groups.

"Prior work on individual drives for differentiation tells us a lot about who is more likely to prefer unique products or when people might be more likely to prefer them," write Jonah Berger and Chip Heath (Stanford University) in the August issue of the Journal of Consumer Research. "But these approaches have less to say about where people diverge, or why people diverge more in certain domains."

In a series of experiments, the researchers explored the differences between products that convey identity information and products that do not tend to be identified with a certain group.

For example, in the pilot study, the researchers had undergraduates choose options in 19 difference product areas (e.g., power tools, hairstyles, soap, and favorite CD).

In each area, they were told that 65 percent of other students preferred Option A, 25 percent preferred Option B, and 10 percent preferred Option C. They were then asked which option they would choose.

Option C establishes the greatest desire for divergence from the majority. While 67 percent of undergraduates chose Option C for the category of favorite CD, only 6 percent chose it when asked about dish soap.

In a national, web-based survey that expanded on the pilot study (median age 38), the results were similar. A different group of respondents was asked to rate products either on self-expression ("how much it contributes to self-expression") or identity inference-making ("how much people use it to make inferences about others").

Thirty-one percent of participants in the national survey chose Option C (preferred by 10 percent of the population) for products that were ranked as highly identity-relevant. For products that were less identity-relevant, only 16 percent of participants chose Option C.

"Consistent with our focus on the social nature of identity-signaling, even though our internet sample came from a range of demographic backgrounds, participants exhibited strong agreement about which domains were identity-relevant," the researchers write. "The results underscore the social nature of divergence; individuals don't establish difference from majorities in every domain or any random domain -- they do so more in domains where others look for signals about their identity."

Article: Jonah Berger and Chip Heath. "Where Consumers Diverge from Others: Identity-Signaling and Product Domains" Journal of Consumer Research: August 2007.

OK, NOW you have a ton of information to go forward and reinvent yourself and your products.

And just think...all this for the price of a cup of Coffee with Kevin Hogan.....

NEWEST RELEASE! The Science of Influence, Part V
Volumes 49-60
Kevin Hogan

New Program!

It's here!

I'm very excited.

I wanted THIS to be the one everyone remembers.

12 HOURS of new information and we have some fun along the way.

The one area I've left open for speculation in the first 48 CD's, I've closed in Science of Influence 49-60.

Impulse Activation moves your hand from their pocket to the shelf holding the magazines, candy bars and nail clippers when you're in line waiting to check out your stuff at the store.

Impulse Activation is what causes you to push "Buy Now" instead of surf away to a different web page.

Impulse Activation is what causes you to give a meaningful contribution to a charity even when you considered to not do so.

And almost no one is able to INTENTIONALLY cause Impulse Activation.

Except You.

I've taken a decade of research and put it all to the task of Impulse Activation.

I show you the Covert Psychological Triggers that are the most likely to succeed and then I show you HOW to use them.

Then I take you into the world of women. No one has ever written about the Covert Psychological Triggers that CAUSE women to act or decide in your favor.

I have.

I take you through step-by-step and itemize those Triggers, then, I show you the EXACT WORDS and PHRASES that work when communicating with women. To my knowledge, no one has ever done this before.

And there is a lot more.

In the last year there has been a LOT of research done in what persuades people...in what unspoken (covert) factors CAUSE people to spend more money, come back more often, buy more products and services.

And I lay it out for you in easy-to-understand fashion.

You are the first to have this incredible program and I am proud that you will.

Because as you come to understand the mind of the other person; you'll also be learning :

• How to create the "gotta have it" feeling in consumers
• How to melt away sales resistance
• How to tap into the "primal" buying emotions
• How to literally and instantly establish rapport
• How to 'cause' consumers to obey your hidden 'sales push'
• How to infuse "proof power" into your sales letters
• How to arouse your prospect's inner buying drives
• How to influence your prospect’s mind to trust you
• How to bypass your prospect's conscious mind

In Science of Influence 49-60 you will learn how to:

• Cause Them to Identify with You
• Combine Two Key Drivers that Will Cause Compulsion to Comply
• Form Questions that Will Cause Compliance When Asked
• Never Have That "Phoney Feeling" Inside Again...and Instantly Watch Your Income Increase
• Use the Power of the Invisibility Intensifier
• Take Advantage of Kevin's Full Christmas Tree Technique
• Optimize the Use of Their Feeling of Fear

AND...

• Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
• Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
• Use Features instead of Benefits to Close The Deal
• Send The Energy of Being THE Problem Solver to Those You Influence
• Use Sex and Sensuality to Sell. Clear and Simple
• Modify Old Sales Strategies to Become Influential in 2007
• Be THE Person That Imbues Them With Good Feelings...They Won't Want You to Leave!
• Link Good Feelings with Buying Now

PLUS...

* Take Advantage of The Impulse to Instant Gratification With You, Your Product and Service

The Science of Influence 49-60: Triggering Compliance in the Buying Sequence is UTTERLY UNIQUE among all programs about persuasion and selling.

Because, for the first time, you will find out EXACTLY how to influence women. (Whether you are a man or a woman doesn't matter. What matters is how you will use what you discover here!)

Women react and respond VERY DIFFERENTLY than men to influence attempts.

The chances are very good that your business is HEAVILY WEIGHTED with either 80% male or 80% female clients and customers.

I'm going to show you how to gain compliance from the women you've been missing out on.

Learn more about what makes them decide -or get your copy now!


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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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