The Power of Thinking Without Thinking

by Kevin Hogan

Personal Identification - Thinking Without Thinking

• Consumers often abandon products when other social groups adopt them.
• Teens want to distinguish themselves from their parents.
• Jocks want to separate themselves from geeks.
• Rich Brits stopped buying Burberry once it became the brand of choice for soccer hooligans.
• Shanghai urbanites avoid the Volkswagen model that is preferred by the suburban nouveau riche.

A new study by Stanford researchers explores why some products are used by people to differentiate themselves from certain social groups.

"Prior work on individual drives for differentiation tells us a lot about who is more likely to prefer unique products or when people might be more likely to prefer them," write Jonah Berger and Chip Heath (Stanford University) in the August issue of the Journal of Consumer Research. "But these approaches have less to say about where people diverge, or why people diverge more in certain domains."

In a series of experiments, the researchers explored the differences between products that convey identity information and products that do not tend to be identified with a certain group.

For example, in the pilot study, the researchers had undergraduates choose options in 19 difference product areas (e.g., power tools, hairstyles, soap, and favorite CD).

In each area, they were told that 65 percent of other students preferred Option A, 25 percent preferred Option B, and 10 percent preferred Option C. They were then asked which option they would choose.

Option C establishes the greatest desire for divergence from the majority. While 67 percent of undergraduates chose Option C for the category of favorite CD, only 6 percent chose it when asked about dish soap.

In a national, web-based survey that expanded on the pilot study (median age 38), the results were similar. A different group of respondents was asked to rate products either on self-expression ("how much it contributes to self-expression") or identity inference-making ("how much people use it to make inferences about others").

Thirty-one percent of participants in the national survey chose Option C (preferred by 10 percent of the population) for products that were ranked as highly identity-relevant. For products that were less identity-relevant, only 16 percent of participants chose Option C.

"Consistent with our focus on the social nature of identity-signaling, even though our internet sample came from a range of demographic backgrounds, participants exhibited strong agreement about which domains were identity-relevant," the researchers write. "The results underscore the social nature of divergence; individuals don't establish difference from majorities in every domain or any random domain -- they do so more in domains where others look for signals about their identity."

Article: Jonah Berger and Chip Heath. "Where Consumers Diverge from Others: Identity-Signaling and Product Domains" Journal of Consumer Research: August 2007.

OK, NOW you have a ton of information to go forward and reinvent yourself and your products.

And just think...all this for the price of a cup of Coffee with Kevin Hogan.....

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I almost started this letter to you with "Will YOU be the next Internet Millionaire?"

Then I thought about it and realized that sounds so cliche...Sooooo.....here's the headline I've chosen for this letter...

Using the same strategies and techniques we've used to make a ZERO investment turn into SEVEN digits....you CAN do it.

A few people have taken what I've done and turned it into EIGHT digits annually...THAT requires a bit of work, so let's stick with more attainable outcomes, at least for now.

This E-Course includes the use of video training so you can SEE HOW to do what you need to do...it includes audio files (lots and lots of audio files), CD's and written material along with complete access to me for mentoring and coaching.

What helps most is that unlike a barrage of home study programs you can ask questions that are important to you and your work. You have a MENTOR. You have me at your email pleasure for as many hours as I'm awake. I will answer EVERY question in copious detail so you have 100% understanding.

Question: How much is a 7 week course (plus two bonus weeks later in the year!...for a total of 9 WEEKS) worth if it brings in $100,000 your first year?

Half?

$30,000?

$20,000?

Well, I'll tell you what it's worth to me.

When your website(s) revenues total $100,000 that's when you pay 2/3 of the course tuition. 1/3 of your tuition is paid in advance.

Some people sell you an internet marketing package for $2000. A bunch of DVD's or CD's and a manual and that's cool but will you REALLY do IT???!?!?!

Research says NO.

So I've once again made use of this schedule for tuition.

Fair?

I'll be back to tuition shortly.

The System you are going to learn is unlike anything you've seen or heard of before.

Building wealth on the web requires doing a lot of simple things right.

Most internet marketers will tell you WHAT you need to know. I will show you HOW to do it.

For example: If I tell you that you are going to use audio on your website....I'll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won't just say, "Oh, audio on the website is really helpful..."

I'll show you how to get audio on your website for the world to hear. (It's not 1/10 as hard as you think it might be.)

BECAUSE I HAVE A VERY LIMITED SCOPE OF COMPUTER KNOWLEDGE YOU LEARN ALL THE SHORTCUTS I've learned to do things quickly and efficiently.

Here are just of a few of the keypoints reflecting what you will learn:

Note: There is no mandatory schedule you need to follow - you create your own schedule to follow for the duration of the course (although you WILL have Kevin at your disposal to ask questions via email 24-7).

1) How to buy a web name in 2 minutes. (like www.kevinhogan.com)

2) How to start a website in 30 minutes.

3) How to post the website to the internet in 10 minutes.

4) How to get people to come to the website within 4 HOURS.

5) How to get the biggest search engines (google, yahoo, msn, aol) to direct people to you instead of your competitor, for free. (within 2 days)

6) Exactly WHAT you need on your website to make your website popular. (Within days.)

7) How to make those search engines fall in love with you and send more and more traffic your way. (Within a week.)

8) Specific things you can do with nothing more than typing a letter that will make the search engines think your site is important enough to push you onto the first page at google, yahoo and msn. Within 7-14 days.

9) How to KNOW what to sell on your website(s).

10) Choosing products and services to sell.

"Kevin's Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There's no need to guess or wonder what some other guru knows that I don't know because he gave us everything that actually works!" Jason Lowe, New Zealand

12) How to get other people to help you build your empire as quickly as possible.

13) How to create a sales force of people to tell the world about you...with no up front cost.

14) How to WRITE the copy (advertisements) that will sell the products and services you will offer.

15) How to know what to write.

16) Learn all the wrong ways to write that will cause any site to go broke.

17) Learn the EXACT WORDS and PHRASES that the pro's use to sell millions and millions of dollars every year.

18) How to appeal to a very specific audience so your message doesn't have to be wasted on people not interested in what you are selling.

19) Learn the art and science of copywriting.

20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.

21) Learn how to test in just a few DAYS what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.

22) Learn to do the things that sound complicated that can be SUPER EASY....like picking the metatags and keywords for your website...for FREE.

23) How to know what words to choose as your "metatags" so that google knows what you would LIKE your webpages to be known for.

24) How to type in your metatags and keywords so that the search engines trust you.

25) Search engines don't read like people. If I want to promote myself as a body language expert, my metatags and keywords have to read "EXPERT BODY LANGUAGE" and not, "BODY LANGUAGE EXPERT." I'll show you how to figure this out in SECONDS.

"Kevin, I want to thank you for your Internet Marketing E-Course, as I was able to write a book (me! I wrote a book!) with the information you gave. I was a bit of a silent partner as I didn't talk, email or respond with the group much, but I have learned a great deal and this course has been invaluable to me and my business. Thank you!" Betty Eastman, LCSW bettyeastmanlcsw.com

27) How to get people to buy products you release today....today...yes...you make it, produce it and release it today...and it sells TODAY and it sells A LOT.

28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)

29) How to develop LOYAL customers.

30) There is NOTHING more important in web marketing than an "E-zine." I'll show you how to write your own Coffee with Kevin Hogan and have people CRAVING IT every week.

31) I'll show you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I'll show you what it is and how I did it.

32) I'll show you how, step by step to get your e-zine DELIVERED into the email boxes around the world so it isn't filtered as spam.

33) I'll show you step by step how to develop LOYAL readers where everyone else just has their ezine read rarely and often by accident.

34) You'll learn whether or not you should promote specific products and services through your ezine when you are approached.

35) People talk about their "lists" of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I'll show you EXACTLY how to have people KNOW they are important to you.

"Kevin, the Internet Marketing Course was great! I highly recommend Kevin Hogan's web marketing and Internet E-Course to anyone who is serious about learning and implementing the nuts and bolts of having a profitable online business. Hogan without a doubt over-delivers on the information he provides. This course was well worth the price and way more. Again, if you are looking to learn and grow your Internet business, this course is for you. Whether you are a beginner or advanced, I highly recommend it." Michael Roth, DC, www.rothwellnesscenter.com

37) You'll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.

38) I'll show you how to get articles for your E-zine if you can't write them all yourself. (Free articles that are surprisingly good.)

39) I'll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.

40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I'll show you why and how to make sure nothing ever goes wrong.

41) I 'll show you EVERY secret I have learned about Ezine's that will make you a LOT of money.

42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it's the fastest, or easiest but so it's the BEST.

43) How many OTHER Ezine's do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That's it. I'll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all Ezine's are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN EZINE NEEDS TO DO. You will.

44) You will find out how to decide whether you should have a full color ezine or a simple text ezine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.

45) I'll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR EZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I'll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.

46) I'll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.

47) I'll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyone else's list and show you why YOU WILL MAKE FAR MORE MONEY.

48) I'll show you REAL SECRETS that will help you use your EZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)

49) I'll show you what NOT TO PUT IN YOUR EZINE so you save yourself legal problems.

50) I'll show you what is necessary to make your ezine 100% legal. (and pretty soon legislation will pass that will put most ezine's out of business)

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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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