The Power of Thinking Without Thinking
by Kevin Hogan
Imagine if you will....
There are two different bottles of wine in front of you. A glass is poured from
each bottle.
Which will taste best?
I bet you're thinking that you won't know until after you taste them.
And you would be wrong.
The fact is that on average the wine will tase good or bad based upon your
perception of the label on the wine....even if the actual wine has been switched!
Now STOP.
That is pretty profound.
The LABEL, the WORDS and APPEARANCE of the label determine how much you will
like the wine.
And it doesn't just happen with wine. It happens with everything.
Power of Thinking Without Thinking
I'm now going to show you some cool research as to how all of this thinking without thinking works, but before we return to wine....
Just a few months ago, research was reported that children report that ALL FOOD
that comes at McDonald's or in McDonald's, tastes better than those exact same
foods served up at home.
That includes carrots and asparagus!
And this effect isn't just limited to wine drinkers and kids. It's broad
spectrum...and even affects smart people like you and me!
Did you know that in blind taste tests, where Coca Cola is pitted against Pepsi
Cola, that Pepsi is chosen as the better tasting brand about 60% of the time?
Here's what's more interesting....
....When the labels are visible, Coca Cola consistently is selected as the
tastier choice!
That's how powerful "brand" is. But not thought went into "thinking which one taste better," as it's "automatic."
So how do you take advantage of this bizarre effect? 
Continue: Page | 1 | 2 | 3 | 4 |
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
