Kevin Hogan on Covert Persuasion and Influence


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Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732








The Power of Changing Perception

Kevin Hogan

Here are the names of four cities.

Canton, Ohio
Champaign, Illinois
Chicago, Illinois
Cleveland, Ohio

If you had to pick one, which of the four cities would you consider living in? Say that city's name out loud or write it down.

If you had to pick one, which of the four cities would *not* consider living in? Say that city's name out loud or write it down.

The vast majority of people say they would consider Chicago but not Cleveland, even if they have not been to either city because of perceptions they have of the cities.

Why?

Perception.

Look again....

Seeing the Big Picture

I showed half of the people in the room at Influence: Boot Camp a piece of paper with the word "Detroit."

I showed the other half of the people in the room, the word, "Michigan." (Detroit of course, is one city in the huge State of Michigan.)

I then said, "Write down how many murders happened last year, in the city or state you just saw."

Results:
Should be that Detroit has 1/10 the murders of the entire state as Detroit has a population of one million and the state has a population of 10 million. In real life Detroit had 385 murders, total in Michigan about 700.

Our project showed that the median number of murders predicted in Detroit was 437. In Michigan only 430.

The results are similar to most studies with other groups using this city and state.

So what's up with this?

The population of Michigan is 10 TIMES the population of Detroit, but people think that more murders happen in Detroit than in the entire State of Michigan. (Remember Detroit is one city IN Michigan.)

It makes no sense.

Of course.

Because humans aren't "make sense" creatures.

We are perception creatures.

(OK, I won't use the word "creature" again...)

We think Detroit = violent crime in our minds. Doesn't have to be real. It's just what we perceive to be true. Could be an accurate perception, could be inaccurate. It's what people perceive.

Similarly, people think Michigan = nice place in our minds. Doesn't have to be real. It's just what people perceive to be the case. Could be accurate. Might be inaccurate. It's what people perceive.

This is the Power of Perception.

How does perception affect our view of the world?

Click on the button above for Page 2 of "The Power of Changing Perception"





Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Photos appear under license with Stockexpert.






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