Kevin Hogan on Eliminating Self Limiting Beliefs
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The Perception, Attraction, Persuasion and Propaganda Quiz

by Kevin Hogan

Page 2

Before you approve that next brochure or think you have your website cleverly designed...you'll want to know this about attraction...

Attractive People Get Attention Attractive people get a lot of attention.

Research shows that within the first 1/2 SECOND of seeing an attractive person, their attention fixates on the person. For those people not in a relationship, they stare up a storm when looking at an attractive person of the opposite sex.

14) Women in committed heterosexual relationships, will look longer at....

a) attractive men_________
b) attractive women____________________


15) Men in committed heterosexual relationships will look longer at....

a) attractive men___________
b) attractive women_____________________


Trying to figure out a name for your product, service or brand that is guaranteed to draw and get attention?

Naming new products might be easier than once thought. It turns out that vowel sounds can make or break success. Researchers created fictitious brand names that varied only by one vowel sound (e.g. nillen/nallen). They then varied product categories between small, fast, sharp objects -- such as knives or convertibles -- and products that are large, slow, and dull, such as hammers and SUVs. They asked participants to choose which of the word pair they thought was a better brand name for the product.

16) The name with the vowel sound disliked most by customers in a product name is.....

a) the "i" sound in "mill"___________
b) the "u" sound in "yuletide"___________________
c) the "o" sound in "orange"_____________________


17) The vowel sounds made with the tongue back in the mouth, like the "a" in mall, are generally positively associated with products that are...

a) sharp, fast, or small_________
b) dull, slow or big_________________________


18) The vowel sounds made with the tongue forward in the mouth, like the "i" in mill, are generally positively associated with products that are...

a) sharp, fast, or small__________
b) dull, slow, big____________________________


OK. Write your answers down.

If you're starting to get really curious and feeling a little nervous about what you do/don't know...that's normal.

Check it out....



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Kevin Hogan Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Article photo appears under license with istockphoto/zeremski.






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