The Perception, Attraction, Persuasion and Propaganda Quiz
by Kevin Hogan
Before you approve that next brochure or think you have your website cleverly designed...you'll want to know this about attraction...
Attractive people get a lot of attention.
Research shows that
within the first 1/2 SECOND of seeing an attractive person, their attention
fixates on the person. For those people not in a relationship, they
stare up a storm when looking at an attractive person of the opposite
14) Women in committed heterosexual relationships, will look
a) attractive men_________
b) attractive women____________________
15) Men in committed heterosexual relationships will look longer at....
a) attractive men___________
b) attractive women_____________________
Trying to figure out a name for your product, service or brand that is guaranteed to draw and get attention?
Naming new products might be easier than once thought. It turns
out that vowel sounds can make or break success. Researchers
created fictitious brand names that varied only by one vowel sound
(e.g. nillen/nallen). They then varied product categories between
small, fast, sharp objects -- such as knives or convertibles -- and
products that are large, slow, and dull, such as hammers and SUVs.
They asked participants to choose which of the word pair they thought
was a better brand name for the product.
16) The name with the vowel sound disliked most by customers in a product name is.....
a) the "i" sound in "mill"___________
b) the "u" sound in "yuletide"___________________
c) the "o" sound in "orange"_____________________
17) The vowel sounds made with the tongue back in the mouth,
like the "a" in mall, are generally positively associated with products
a) sharp, fast, or small_________
b) dull, slow or big_________________________
18) The vowel sounds made with the tongue forward in the mouth,
like the "i" in mill, are generally positively associated with products that are...
a) sharp, fast, or small__________
b) dull, slow, big____________________________
OK. Write your answers down.
If you're starting to get really curious and feeling a little nervous about what you do/don't know...that's normal.
Check it out....