Trick Them to Comply with You?
Kevin Hogan
The Persuasion Protocol arrived here at the office yesterday. It's about time! I've never been so up about a CD program in my life.
Covering new territory with processes to get you the results you want. I'll mention it again later in the article so you can be reminded to use the coupon in Coffee...(remember that)
There's a lot of esoteric mumbo jumbo that says reality is what is in between your ears. Is that true?
No.
- Jump out of the airplane with no parachute and you have a bad result.
- "Invest" in the stock market (The Dow)and it didn't budge in 2011. It finished where it started for everyone.
People will tell you the stock market goes up on average 10% per year. Today it's at 13,000. A decade ago? 10,000. 10% per year would have put the Dow's 2012 number at about 25,000. Eh....13,000, 25,000 what's the difference....
Persuasion Point: People will not just believe, but accept as truth, anything that is repeated often enough and they will go on believing damn near anything.
People's perception of reality is so permeable that you can shape people to make massive changes in identity, beliefs, values, pretty much anything in microscopically short periods of time.
Here's objective reality:
- Gallon of gas in the U.S. 2001? $1.52. Today? $4.20 (up 160%)
- Tuition and fees at an in-state college 2001? $4500. Today? $8,200 (up 80%)
- Health Insurance annual premium (Kaiser) 2001? $7,061 Today? $15,000 (up 100%)
Investors needed what they were told and came to believe...they needed the Dow to be at 25,000, but the people promoting the shockingly mistaken data...never explained a change of plan was necessary along the way. They persuaded their client to stay the course.
The average "investor" (the guy with a 401k) doesn't change anything because "things will be better" in their mind's future tomorrow...because stocks go up 10% per year on average.
Persuasion Point: People's certainties about what is real (because they don't check their images against reality) makes it ridiculously simple to influence people.
How can people be so easy to change if the real world hits them in the face and they don't see what is real or change at all?
Because an authority told them X (in this case stocks "will be at 25,000 in 2011") and they wrapped up their identity in their decision to "invest" in the stock market casino.
But the real world will rarely change people.
The real world will rarely shift people's thinking.
They will continue to believe until The Five Elements detailed in The Persuasion Protocol are met.
The forces that emanate during persuasion: 
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Kevin Hogan
Network 3000 Publishing
16526 W. 78th St. #138
Eden Prairie, MN 55346
(612) 616-0732
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