Home
Store
Need a Speaker?
Biography
Find out how to:
Bring
Kevin Hogan
to your next meeting
or convention!
E-mail
me
kevin@
kevinhogan.com
Kevin Hogan
Network 3000
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
© 1995 - 2007
Kevin Hogan
All Rights Reserved
Contact the Webmaster
wizard@
kevinhogan.com
Persuading People Who Don't Want to be Persuaded
by Kevin Hogan
There are some kinds of situations where/when people are very difficult to persuade. Others where they are too easy.
Each page of this article will reveal many secrets that no one wants to tell you because most of them are REALLY uncomfortable to think about. They make your heart race. They even bug me, and I'm pretty unflappable when it comes to human/consumer behavior.
Aside from dealing with these polarities...we'll also do one other thing...if you have kids I might be able to show you how to save their lives from deadly persuasion.
Today we find out how to persuade in those tough situations...and we take a look at the beliefs and behaviors that make people not only TOO persuadable but going past the redline and either being taken advantage of, or asking to be taken advantage of...
There are uncomfortable secrets here...and they have nothing to do with visualizing...these secrets all revolve around one of the laws of persuasion....
Who Pays More?
In the good ole USA, we know white women pay more for the same vehicle than a white man. (Interesting: Black men in America pay much more for the same car than their white counterparts and they pay dramatically more than black women. In all cases, best prices are obtained by white men.)
Two Factors Lead to More Sales
Astute salespeople recognize that women are not only looking at and buying cars more, they often don't have a grasp of pricing to the degree of their male counterparts. But there is more at work than pricing knowledge.The other factor? Women want to make more important buying decisions in 2007 than they did in 1977. Those two facts tied together make for profitable deals.
Quick analysis for both sides:
When people feel some cultural bias, or that they are a minority... (for example, many women believe they are a minority, this is obviously not accurate, as there are a whole bunch more women than men in the United States, and for that matter in college and earning degrees...but it isn't the FACT that matters in decision making and behavior, it is the belief and the feeling that will influence people's behavior most)
In raw no BS english: Black Men pay more than Black Women by a lot. Black women pay a lot more than white women and white women pay a lot more than white men.
Car buying is typically either the biggest or second biggest decision a person makes.
You have people who have felt "disrespected" and as anyone will tell you, people are generally disrespected because of two things. Their behavior or their decision making ability. The disrespect can be real, perceived, both, it doesn't matter.
Thus you have definite internal belief system norms among various demographics, that are scary predictable. From a self-actualization/self-esteem/self-worth point of view, certain people MUST make a decision to buy a car and want to feel empowered by that decision.
I find it very hard to believe that a bunch of white guys are all that more intelligent than a bunch of black guys when it comes to cars. (Especially if I'm in the mix.)
It goes much deeper. It goes to The Self and how The Self believes they are SEEN by other members of their peer group. (I'll come back to this later. For now, let this be uncomfortable because this isn't just about gender or race...it gets more fascinating and more gritty.)
Want to know what happens when people have these feelings inside and what people of influence and those dealing with persuasive situations should do? Turn the page...
Continue: Page | 1 | 2 | 3 | 4 | 
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
Biography • Body Language Catalog/Store • Tinnitus Influence/Persuasion o
Need a Speaker? • Appearances