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Kevin Hogan
Network 3000 Publishing
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Eagan, MN 55123
(612) 616-0732

Body Language: The Basics

Kevin Hogan, Psy.D.

I spend so much time with you talking about advances, current research and the future, sometimes I neglect to cover the basics. This article will help everyone catch up in the most important area of communication…the non-verbal aspects.

An individual’s dress and grooming can help make someone feel comfortable or out of place. How we dress in large part determines how much people will trust and like us. Each situation has a proper manner of dress affiliated with it. It may seem inauthentic to dress in a certain manner to set people at ease, but indeed it is very authentic. You are dressing a certain way to help the people you communicate with feel comfortable. You have gone beyond your needs and desires,to address those of others.

In 1982 I was a Sophomore at the University of Wisconsin and was taking a class called “Nonverbal Communication.” Half the grade in the class was to be based upon a paper each person would write after accomplishing research in the field of nonverbal communication. The paper was like a mini-thesis. My idea was to test to see how a person dresses would correlate to how rapidly you would get waited on in a retail environment.

I enlisted a friend to help me. What we did was play roles. I was the engaged bachelor who was looking for engagement rings. He was my best-man-to-be. We went to numerous jewelers all over the Minneapolis-St.Paul area to compare how long it would take us to get waited on depending on what we were wearing. At half of the stores we went to, we would wear jean jackets, t-shirts and blue jeans. At the other half of the stores, we both wore coats and ties with dress shoes.

What we did was first measure the time it took us to get waited on and then ultimately we asked the value of the most expensive diamond they would take out of the vault without calling a security person to be with the sales person while they showed us the diamond.

When we dressed in coat and ties we were waited on almost three times as quickly as when we were dressed in jeans. When we asked to see the most expensive diamonds the store had available, we would see diamonds that were almost five times as expensive than when we wore jeans before they had to call an extra security guard to show the diamond with them.

There was no question that how you dress correlates to the quality, comfort and speed of service you receive.

Vocal Cues

It is best to gain rapport by matching the same rate and tone of voice that your fellow communicator is using. It is not necessary to mimic the other person; simply alter your speech patterns in the direction of the other person.

My personal tendency is to talk very quickly and make things happen at quite a speedy clip, especially in business. This speech rate pattern works well for comedians, public speakers and anyone who has to present before groups because the person can slow down if necessary (and it usually is appropriate to do just that regularly).

Talking slowly and monotonously is a guaranteed method of losing the respect of your audience. Over the years as a public speaker and corporate trainer, I have learned that what works best is some variety. When discussing topics that are particularly serious I will slow down and be more deliberate. When speaking about light issues or something that can be made light of, I will return to my normal pace which is quite quick. Audiences have responded well to this formula and almost certainly will in the future.

Posture and Physiology

Body Language Your posture tells alot about the emotions you are feeling. Body Language People in rapport have the same physiology.
One of the most effective methods to gain rapport is to match the posture and physiology of your partner. You will sit or stand in a similar fashion to what their physiology is. This is called, “pacing.”

You can check later in your communication to see if you are actually in rapport by “leading.” Leading means, for example, that if you are both sitting with un-crossed legs, you cross your legs. The other person will follow suit shortly, assuming you are in rapport. Once you have effectively led the other person, you can share your ideas and thoughts more constructively.

I was demonstrating this technique of pacing and leading in a public presentation some months ago. I asked a man to come out of the audience to volunteer to assist me in demonstrating rapport building to the rest of the audience.

After he was seated, I sat like he did and began to explain to the audience that I was intentionally slowing my breathing down, sitting straighter and crossing my arms because the gentleman was doing so. I explained that it wouldn’t be long before the gentleman would feel more comfortable and loosen up.

I began asking him questions about his job, how long he had been there and general information questions about himself. I finally got him to open up with his comments about the recent elections with which I earnestly agreed with him. As soon as his head was nodding with mine about the good luck we had in the recent election, I immediately opened up my body posture so my arms were no longer crossed. He instantly did the same thing and I immediately pointed out that I led him out as soon as I felt we had rapport. He confirmed that he felt comfortable with me when we were talking about politics and that he wasn’t even aware that he had opened his arms.

That gentleman was returned to his chair and I asked another man to come up. This time I instructed the man that once he had attained a specific body position, I wanted him to keep it until we were done with the experiment.

He agreed to do so. He crossed one leg over, sat in a little more of a hunched posture, and breathed even more deeply than the man before him. I assumed a mirror position. I asked him about his work and his political views, which did not match mine in any way. We switched to sports and got to talking about the Minnesota Vikings and how close they came to the super bowl in 1998. I asked him why he thought they couldn’t beat the Atlanta Falcons and he started to tell me his opinion.

As soon as he was moving, I intentionally led him by opening up my body posture. His right arm twitched when he saw my left arm open up. Everyone in the first 10 or so rows saw this and laughed. He didn’t follow through but the point was clear. He was in rapport and I had succeeded in leading him even though he didn’t actually change his body posture. He wanted to!


Watch how and where the other person is breathing from. (top of the chest, deep from within the belly?) You can pace the person’s breathing pattern as a powerful mode to build rapport. People who breathe at the same rate are usually in sync with each other. When you make love with someone, your breathing normally is matched breath for breath.

People sitting next to each other who watch a movie together will often breathe in sync with each other, especially if the movie is particularly dramatic or eery. Certain emotions are likely to bring about certain breathing patterns and these can be particularly useful to model, if the opportunity arises!

All of these rapport builders lead us to an important key involving effective communication: You must often be more like others than yourself if your goal is to engage people in deep and intimate relationships.

Remember a time when you were in complete rapport with someone? This is a time that you both were almost thinking the same thing.

  • Were you sitting near each other?
  • Was your physiology similar?
Think of another time and answer the same questions.

When you experienced these moments of rapport with someone, did you feel that you were on a roll or experiencing enthusiasm or another intense emotion at the time?

Physical Appearance

Body Language How does your appearance speak volumes about you? Body Language Is your dress appropriate for the context of your presentation?

How much can a person guess about you by what you wear?

Ted Nugent is a rock star, popular from the 80's. He has a certain persona which allows him to dress, adorn his body and behave differently than an "average" person in society. In fact, when you see Ted Nugent, you expect that he will look different. How would your boss or your wife feel if you came home looking like Ted Nugent? Unless you've done the groundwork to build that persona, stick to what makes sense for you!

A woman wearing a form fitting dress fits right into the expected vision when she's being photographed for a men's magazine, or a woman's fashion magazine. However, if she walked into the office wearing this outfit, she'd get many appraising looks and some serious, "what are you thinking" frowns.

Accordingly, an engineer coming in for a day at the office would look funny in anything other than a button up shirt and dress pants, wouldn't he?

Yes, the clothing we wear, and the things we choose to adorn our bodies with have a huge impact on whomever we come in contact with on a daily basis.

Would you like to find out more secrets of body language just like these? Would you like to be the one in control of the conversation, the date, the business meeting, the sale?

You can, with the secrets revealed in this new CD package.

They lose the sale each and every day because they send the wrong message...and they still have no idea why the "vibe" wasn't there. Every day the guy blows the girl of his dreams right out of the water by sending just one misunderstood cue. Worst? Every day people lie to you and you don't even know it. It's time to turn this around and learn what their unconscious mind is really telling you!

Kevin Hogan, Psy.D., has studied body language since 1983. Now for the first time he takes two decades of academic research and real world experience and puts it all into one easy-to-understand program.

You are going to learn to master:

  • Reading signals from the opposite sex. Be absolutely certain if they like you and are attracted to you (or not).
  • Identify deception immediately. Both men and women lie three times in every 15 minute need to know what those lies are! Does the boss have the funds for your raise? Did your teenager smoke that cigarette? Was your wife really late because of a traffic jam?
  • Use body language to create your own covert messages. Don't want them to know what you're really thinking? Be in control of your body language and get what you want - be completely believeable and congruent. Now you can do all these things and so much more. The secrets of the experts are revealed to you for the first time ever!
And there is so much more in this fundamental home study program!

What do all the publications below have in common? Kevin Hogan was interviewed in each issue because these magazines wanted to know how to read body language in one context or another. Kevin granted each of them brief interviews over the last few months. Now you can learn everything Kevin didn't share with them!

Body Language Resource
Mag Article Image Mag Article Image Mag Article Image
Mag Article Image Mag Article Image Mag Article Image

Take advantage of having the expert in your corner! In one complete CD package you can learn all of the key body language techniques, tips, and never-before-released information.

BODY LANGUAGE: Decoding, Interpreting & Mastering Non-Verbal Communication

with body language expert Kevin Hogan

Reading Body Language with Kevin Hogan
This is a Complete Home Study Course. (A portion of this course is interactive with your computer!)

The Advanced Home Study Course in Analyzing Nonverbal Communication!

When you discover the secrets of body language, you can be the one who:

  • Never gets lied to
  • Knows when they are attracted to you
  • Knows when they are uncomfortable
  • Is in control 100% of the time!
The exact same nonverbal communication that gets people to buy from you are the same ones that get them to buy you. Whether you want to master body language to make the sale or get the girl (or guy) this program reveals all the secret codes hidden for so long! Absolutely no one has all of this information. Period. My proprietary research (which you are going to receive!) brings you to the cutting edge of having people fall in love with you in literally a matter of seconds.

You are going to discover what really gets the sale, the promotion, and what seals or kills the deal.

Between 60% and 75% of all of your communication is nonverbal. Are you attracting or repelling people around you? Are you making every sale you could be? How are people reading you?

In the first four seconds people will make judgments about you:

  • I will or will not buy from this person.
  • I will or will not like this person.
  • I find this person kind, or not.
  • I find this person intelligent or not.
And now for the most amazing part of the course: 6 CDs and Video are INTERACTIVE with our secret website filled with photographs to analyze!

You move through a catalog of photographs and nuance by nuance analyze the small lines, wrinkles, facial expressions, hand and body placement. All these details are explained to you by body language expert, Kevin Hogan.

The first two introductory CDs are geared toward helping you make an incredible impression in those first four seconds. This advanced portion of the home study course is all about the other person! Now you can discover whether they are lying or not. You can find out the cues of annoyance, covering hidden feelings, and whether they like you or not.

You are going to learn to read people in virtually an instant. Kevin will introduce you to what he does when The New York Post, First for Women, Cosmopolitan, Playboy, The Star, Maxim, Success, Selling Power and the rest of the media call!

Over the past two years we've collected over 100 pictures of celebrities that he has analyzed for the media. Jennifer Lopez, Ben Affleck, Bill Clinton, Hillary Clinton, Chelsea Clinton, Angelina Jolie, Arnold Schwarzenegger, Maria Shriver, Faith Hill, Tim McGraw, The Sex and the City girls, Drew Barrymore, Kurt Russell, Goldie Hawn, Beyonce Knowles, Liz Hurley, Pamela Anderson, Stephen Spielberg, and dozens more.

As you progress through the course, you will become proficient at reading and analyzing body language! And of course, I'm giving you the keys to my password-protected secret website with over 100 photos of the stars ready to analyze!

This is a complete seminar in reading, decoding and interpreting body language from the source. Nothing is missing and YOU have access!

You will receive my complete analysis of EVERY PHOTOGRAPH on Six (6)additional Digital Audio CDs (8 total in this course!) Your Secret Password to the Hidden Website for the Interactive Photo Gallery will come with your package.

More Information on body language or to order

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Kevin Hogan: Influence, Persuasion, Wealth Building

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