Excerpted from: A Course in Metaphors Copyright 2005 Kevin Hogan
An advanced home study program in changing behavior, and reprogramming minds.
You learn by metaphors.
People buy because of metaphors.
You think in terms of pictorial metaphors.
You change others' thoughts with metaphors.
You literally determine your happiness (very much unconsciously) by metaphor.
You determine your income by metaphor.
You determine the quality of the person you spend your life with by metaphor.
You determine the quality of that life by metaphor.
…and you determine all that is in control in your future…by metaphor.
Who will benefit from this?
Salespeople
Marketing People
People in Relationships
Therapists
Anyone who needs to gain compliance in any situation
This course in utilizing metaphors includes almost all new information to you and is nothing like you have ever thought of or learned before. Better: You’re going to see why most people teaching and using metaphor are impotent (whether in selling, therapy or relationships) and how to avoid the same mistakes they make.
I hesitate to write about metaphors because when you get past the simplistic view of metaphors as they are currently taught in the fields of hypnosis and NLP, you can get into some waters that are difficult to navigate.
I’m going to show you how metaphors work, how to reprogram your mind or anyone else’s with them, and I’m going to make it a fairly simple task. The most difficult moment is now, because you are learning what metaphors are and how they work. After understanding is gained today, it becomes much easier!
Metaphors literally shape the brain and they literally determine in large part your view of the world and everything about that world, past, present and future.
Let’s see what I mean:
“The Pope is the Father of the Church.”
The Pope is the Father. That means that if I am Catholic, then I must be a child or descendant of some kind, of the Pope. THAT means that I have certain attitudes toward parents and the church, which are probably correlated. I may rebel against both, or I may be subservient to both.
In your brain there are many associations about the Pope. Perhaps they might be:
Infallible,
old man,
the boss,
speaks for God,
tells people how to live.
That picture might look like this at is currently wired in the brain:
Infallible
|
Speaks for God----Pope---- Old man
/\
/ \
/ Speaks for God
Tells People how to live /
(We’re pretending that there are five immediate responses to the word Pope in the unconscious mind. There are probably more, including powerful emotions.)
In your brain there are many associations about Father. Perhaps they might be:
Provider (or not) for the family,
Role model,
someone to obey,
someone to help you when you really need it, the boss,
he doesn’t understand,
tells you what to do,
loves you.
In your brain there are many associations about the Church. Perhaps they might be:
A building,
a place that brings comfort,
a place that is boring,
the flock,
confession for absolution,
priest,
God’s house,
communion.
Now. With all of the immediate links to the thoughtforms of Pope, Father and Church, you can make some assumptions.
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