They don't care whether it takes me 2 minutes, 2 hours or two years to write the book. I get paid the same no matter what. 10% (to name a number)
They frankly don't care if the book is all that incredible.
That's my reputation on the line.
What do they care about?
Sales.
Period.
Is the book going to sell?
That's the deal.
A publisher doesn't pay minimum wage. They are happy, no, thrilled to pay you $100,000 for your royalties. It's essentially one of the few logical businesses.
You sell 100,000 books, you make $100,000.
You sell 1 book, you make $1.
Now you know how much you are worth to your publisher.
Entitlement schemes that include "benefit packages", minimum wage, stock options are all tossed out the window.
There is no "affirmative action".
Black people don't get paid more than Indians. Indians don't get paid more than White people.
How many books sold?
When you THINK like a writer, you can be successful.
It's pretty much the same as thinking like a good farmer.
A writer has to do several things right.
1) Write a book he is proud of. (Makes it easier to write the next book.)
2) Write a book that will sell.
3) Write a book that will sell the writer as worth doing future business with.
4) Sell the book.
5) Get paid.
No stock options. No minimum wage. No guaranteed salary. No raises. No getting fired. No pay reduction.
It comes down to ONE thing. PERFORMANCE.
You can never whine about your pay as an author (outside of contractual "misunderstandings*).
It's the same thing in the music business.
Similar but not quite identical in the movies.
You get paid if people buy your product or service.
Period.
Think about it.
If you want to succeed, to achieve, is there any other way to get paid?
If you want to achieve, there never will be another way!
Captivate Your Audience?
I've never believed you should just get out there and knock on doors or make phone calls. My belief is that you should let everyone buy from you. But almost no one sells like that. Sales is art and science and for people who want to sell more than the "average" you need better than average new information to compete. It's that simple.
Asked to put together an inexpensive program that incorporates what you want most to sell more, I've taken these DVD's and put them together into one program that is heavily discounted for your acquisition.
Here's what you get:
Secrets of Sales Success
4-DVD program
DVD ONE: Selling Yourself to Others: 21 Key Ideas in Selling (That No One Ever Taught You!)
People buy YOU not just your products and services. This brand DVD contains new selling strategies never released before based upon scientific advances in behavioral genetics and tested in real life selling situations! This one hour presentation will help you increase your sales in a scientific fashion. Best? It's amazingly easy to learn and apply this material!
DVD TWO: The 10 Laws of Persuasion
Taped "live" in a beautiful television studio at a Fortune 500 company, Kevin Hogan gives you the foundation for persuasive communication. Whether you are a leader in business, own your own business, or are a salesperson, you cannot successfully gain compliance without knowledge of the laws of persuasion.
In order to fully comprehend the process of persuasion, you must understand some basic concepts, or principles, of persuasion. These concepts provide the foundation for the paradigm of persuasion.
Included are the nine principles that come into play in daily life as well as in persuasion settings, whether you're a salesperson, public speaker, consumer, husband, wife, father or friend. These are the Laws of Persuasion.
DVD THREE: The Attraction Principle: How to Manifest Your Every Desire in Life
Learn the difference between success and failure in bringing about what you desire in your life. What is the EXACT formula that will enable you to manifest the dreams and desires you have been nurturing? Learn it all here. Kevin Hogan presents his Attraction Principle.
DVD FOUR: 21st Century Selling: Selling the Way People BUY!
Learn all the key triggers that cause people to buy in the new millennium. Based upon cutting edge research into sales psychology and years of experience, you will learn how to be the obvious answer to many of your clients' problems.
You will discover how to program the neurology of your brain so you literally FIND success in selling yourself. You'll also learn how to create the outcomes of sales interviews BEFORE they happen. Most importantly, you will uncover the secrets of developing personal mastery...the focal point of how most of your customers will judge you and deem you worthy or not of buying from.
Everything in this presentation has been TESTED in real life by real salespeople whose lives depend on their making the sale. Every concept, strategy, tactic and game-plan in this program has been PROVEN successful at raising your closing ratio and igniting your personal self motivation levels to new highs.
Altogether you get over four hours of truly astonishing information. Easily worth thousands of dollars, this is the equivalent of Kevin's $25,000 one day sales training.
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4-DVD program