Janet Ackerson from The Wealthy Exit interviewed me. Here's part 2
Page 5
JANET: Kevin, what would be the one thing that you would like
our listeners to take with them as a result of tonight?s training?
KEVIN: Think about who you are. Think about how people describe you
when they're saying something nice about you. Think about what it is
that they tell other people that's nice about you, that's good or
quirky or weird. And think about that. And then, think of five more
things. That's your brand. And that's who you are. That's the person
that everybody else sees out there.
Now, take that and make it into a very simple coffee table "business"
that will be fun and help people do things that you love to do and
that you're good at.
Go do that and you won't ever look for balance
again in your life. You will have an exiting, fun, cool life for the
amount of time you've got left here.
JANET: That is fantastic. And I just want to thank everyone who
listened to the call. And, Kevin, I especially want to thank you for
taking your time tonight to share with us all of this information and
just thanks everyone and we'll just say goodnight at this point and
have a wonderful, wonderful week. Thank you.
KEVIN: Take care, everybody.
Instant Influence
Working With Human
Nature to Gain Compliance in Selling, Marketing, Business and Personal
Relationships…Instantly!
"Human nature is about right now, in this moment, the
next ten seconds." Kevin Hogan
Unseen Factors Matter
Why is it that people are impotent when it
comes to influence? Why do people stink at selling? (And hate to sell?)
People go to motivational seminars. They come
back. They go to work Monday... They still sell "10%." Why? They are smiling,
motivated, blah, blah, blah. Because far more in the realm of selling and
persuading others is about nonverbal stuff than anything you will ever say.
Actually, "motivation" in the sense that most
people think about it, has very little to do with influencing or selling or much
of anything.
But there are factors
that do matter in whether someone will sell a whole bunch more stuff, a little
stuff or no stuff. "Positive Attitude" might sound cool, but it doesn't rank in
the top 10 factors that sell.
IT’S ALL PERSONAL
Magic Words in Business &
Personal Relationships
Business and relationships revolve around
fixing the problems noted just above and bringing life as close as possible to
the things you want. So does politics. Of course, so does pretty much
everything.
In fact, the concept of
"business" vs. "personal" doesn't exist in the human animal, or even the human
mind. "Business" is an arbitrary construct and the creation of culture. The
human brain has no such understanding of these concepts. It's ALL personal to
the brain and there is NO business.
Did You Make ANY
of THESE Mistakes (that even the pros make) the Last Time You Failed to Make the
Sale?
There are 10 Deal Breakers that CAUSE them to say "No" and
they never even knew why.
1. Did You Talk Too Much?
Joe Biden didn't in the Vice Presidential
debate. For a change, he reigned himself in (for the most part!). And he did
very well because of it. More words aren’t necessarily better. What about
you? Don't worry, most people do babble. And it's a fairly easy habit to
change.
...Plus 9 more Deal
Breakers!
Little Things Mean a Lot.…
Here’s
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visual and verbal contact matter to outcomes; to familiarity in context; and
specific wording in marketing campaigns can make all the difference to
compliance. Social norms and the average buyer. What do you need to know?
Live and In Person…
How to influence a crowd utilizing more than just words.
Strategies to make your presentation the most influential possible. Behind the
scenes; setting the stage—influencing them before you even step up on the stage.
Digging Around
in Their Head
In the average person, you’ll find all the same things: fear,
doubt, uncertainty, shame, anger, and a need to change...something. It’s your
job to recognize their pain...and fix it. How ?
The Techniques of
Instant Influence
40+ specific techniques are described and dissected for you. The
Primacy Effect, Inoculation, Jeer Appeal, Foot in the Door, Hypocrisy Reduction,
Evocation of Freedom. Plus so many more. Do you know how to utilize each to its
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The Principles of
Why People Buy
What's one of the most
important things to know before giving a Persuasive Selling Presentation?
Understanding what
motivates people to buy and then pushing all the right buttons.
People buy things
all the time without even knowing WHY they bought it. But, you can easily figure
it out. What are the core principles of consumer buying? And, what one principle
can you utilize every day in getting to “Yes” more often?
Will you take
advantage of this offering?
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You get all
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"Every week, Coffee with Kevin Hogan is a must read. I particularly liked your article on the Can-Doers and the No-Doers. Thanks!" Sharon McGann, Sydney
Now, take that and make it into a very simple coffee table "business"
that will be fun and help people do things that you love to do and
that you're good at. 
