The Argument for
the 168 Hour Week

Janet Ackerson from The Wealthy Exit interviewed me. Here's part 2

The 168 Hour Week: Living Life Your Way 24-7

KEVIN: I want people to do what they want to do with their life. I mean, there are two kinds of jobs. There are the hamster wheel jobs, the ones that if somebody else were to take your job, like over in China, you get really mad at them even though you hate it; there's that job.

And then, there are the jobs that people actually enjoy doing, and they love doing, and they've actually made some intentional decisions like.... "I want to do this! This is how I want to earn my living. I want to be an artist..." or "I want to travel."

There are just so many ways to have a great life. But people always think that they're going to have to sacrifice. Well, sure, I had to do taxes this week. That is part of the sacrifice that you make. They are going up. They're not getting better. I will be making sure that we vote differently in the next election.

There are all kinds of things that will change but the deal is that you do sacrifice occasionally. When you sacrifice something, you usually do it for something that's way, way, way better like living in this country we're so lucky to have. Even though we've got goofy people in Washington D.C, we're still very fortunate to be here.

I've traveled around the world. I don't want to be anywhere but here. This really is a pretty good place to be. You, actually still get to say that you're frustrated once in a while. That may change, too, but I'm working on that, too. For sure, we can't ever let that happen here.

It all comes down to authenticity and drive.

You want people to say, "Gosh, I heard that teleseminar today with Kevin Hogan. He's not like anybody I've ever talked to." He's just authentic and he's just exactly like you are because so are you. But people taught you to be like milquetoast and to be boring so you fit into every single possible group...which means you have no real identity.

There are probably restaurants out there that don't want me to come back anymore and there are probably car dealers who aren't interested in selling me their car. But I fit with specific groups and specific people because they go, "Oh, you know what? He's kind of a radical, conservative, libertarian or tea party kind of guy. I kind of like it. That's kind of cool."

And, all of a sudden, all those people gravitate to one person for business advice and counseling. They say, "Hey, I'm going to do what you did." And you don't want to appeal to, say, the liberal groups. But if you think about it, is that okay? That's probably okay because I don't need to appeal to everybody; and if I did, I'd be a fake person.

And so, you just be honest with who you are and to think, what is it that I want people to see about Janet? I want them to see these three things. They don't have to be wild characteristics, It's just - Who is this person? Like when moms talk about her and say, "You know that Janet, here's what she was. She was just like blah, blah, blah." It's like, "You know what? That's a characteristic you want."

When he's probably talking about you, what's the one thing he tells everybody? Whatever it is, and it's like, what does your best friend say about you? Now, all of a sudden, your brand starts to develop. Everybody is a brand for the person and the people that they know in their lives just like they are for their business. If the people are doing business with you, it's because they trust you, because they know who you are, they know that you would never hurt them, and that if they say something, they just believe it and they just go do it. And that is influence at its best.

When you're so authentic and when you're so real that people just are a hundred percent comfortable despite or because of all the quirks that you have, now you become a saleable commodity in the marketplace because you're easy to do business with. People know that you're always going to be you as opposed to being fake and phony.

And that is big in business. That's the one thing I would have people do - be more real and be willing to lose some customers because they don't agree with you and to gain ten times as many customers because they see a kindred spirit.

Energy drainers...recognize and get rid of them!

Continue: Page | 1 | 2 | 3 | 4 | 5 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

Photos appear under license with Stockexpert.

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