Making Your First Million on the Internet:
The 4 Pillars of Online Wealth
by Kevin Hogan
The "hottest strategy" on the web for the last year has been to develop what is called an authority site.
You know...the kind where you aren't just selling one product or ebook,
but where you actually have something tangible to offer to people
who are out surfin' for information or something to entertain themselves.
A place like wikipedia or www.kevinhogan.com
That was what we did in 1995 and since then have mentored dozens of people
over the years to million dollar sites.
Don't get me wrong, niche sites are very important. So is search
engine optimization and all the cool new social media and Web 2.0 stuff.
BUT
KEYPOINT: Long term, people want value. They want an experience. They
want something that resonates with who they are.
That's why Coffee with Kevin Hogan is so widely read and
appreciated. (And I thank you for having Coffee with me!)
Visiting a website... customers want more in return for their money than a well
written sales letter.
In this article, I will show you what the true Genesis
to success on the web really is...
Raw fact- Almost all websites and Internet businesses fail.
KEYPOINT: Almost all websites and Internet businesses could
succeed if the person running the show WANTED to succeed.
Success on the web doesn't happen by
accident. And success isn't just a roll of the dice. Success happens
because of some very important measurable factors.
Making money on the Internet is not random.
KEYPOINT: Everything has a measurable amount of purpose, "value," and intention
on the Internet. That's what I love about it. If I want to succeed at
something on the Web, it will succeed. There isn't really any question
about it.
Business on the web is HIGHLY PREDICTABLE.
For a decade I've had people come and tell me that they could
make my website look "less cluttered" and more "professional."
No thanks. That's what you learn in graphics design school
which is run by people who have time to make things look gorgeous
and therefore aren't successful on the web.
My website looked like a blog when blogs weren't cool.
Now it looks like a blog, it's not a blog, not really, technically,
but people tell me how much they like the blog....
We'll keep moving along with what works and leave the fancy
stuff to people who prefer cute failure over effective success.
KEYPOINT: Success happens because people provide other people with
meaning, identity, experience or value. WRITE THAT DOWN. That's
perhaps the most important sentence you'll read this year...aside from
"Own Gold."
Success happens because people have the right ideas about
internet marketing and how it works. They do not expect to get
rich quick over night and retire to a tropical isle.
I can show you how to get rich fast, but do you REALLY want to
take people's money and offer nothing in return while promising
the universe?
That's called 'The Secret'... I guess...
....but I suggest you optimize your integrity over the B.S. of 'The Secret'.
Integrity pays off over and over again over the course of life.
OK ready to go to the action plan?
Continue: Page | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
