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Hidden Persuaders at Light Speed
Working With Human Nature to Gain Compliance in Selling, Marketing, Business and Personal Relationships…Instantly!
"Human nature is about right now, in this moment, the next ten seconds." Kevin Hogan
Covert Factors Matter
On 9 CDs you can listen again and again to burn these new concepts, freshly tested, scientifically validated and immediately applicable.
Changing Minds with New Mental Technology is now required. This is
that Mental Technology.
If you remotely wonder if that statement is correct, think about all of
the money major corporations spent on advertising, marketing, promotion,
sales; and they are now bankrupt.
Supposedly the best brains in the business have been paid billions to
grow their conglomerates. But all the money in the world can't bring in
new customers if you can't pierce the veil of the 2010 mind.
Getting people to "yes," has never been more difficult in your lifetime than
it is in 2010. It's going to be more difficult as people's innate defense
mechanisms create a shell around their decision making faculty.
Delay, wait, "not yet", being careful, and all of the other "tomorrow"
messages are emanating from all directions.
I tried to fit this on 8 CD's so it would fit the containers we....
...invested in. :-)
This is a lot of information and it just got a little bigger than I guessed.
How "good" is this program?
It's on a par with my best work.
No one else has this information except, now... you.
No big persuasive sales letter today. You can figure it out
for yourself. The Track Listing for the CDs is below.
People go to motivational seminars. They come back. They go to work Monday... They still sell "10%." Why? They are smiling, motivated, blah, blah, blah. Because far more in the realm of selling and persuading others is about nonverbal stuff than anything you will ever say.Actually, "motivation" in the sense that most people think about it, has very little to do with influencing or selling or much of anything.
But there are factors that do matter in whether someone will sell a whole bunch more stuff, a little stuff or no stuff. "Positive Attitude" might sound cool, but it doesn't rank in the top 10 factors that sell.IT’S ALL PERSONAL
Magic Words in Business & Personal RelationshipsBusiness and relationships revolve around fixing the problems noted just above and bringing life as close as possible to the things you want. So does politics. Of course, so does pretty much everything.
In fact, the concept of "business" vs. "personal" doesn't exist in the human animal, or even the human mind. "Business" is an arbitrary construct and the creation of culture. The human brain has no such understanding of these concepts. It's ALL personal to the brain and there is NO business.Did You Make ANY of THESE Mistakes (that even the pros make) the Last Time You Failed to Make the Sale?
There are 10 Deal Breakers that CAUSE them to say "No" and they never even knew why.1. Did You Talk Too Much?
Joe Biden didn't in the Vice Presidential debate. For a change, he reigned himself in (for the most part!). And he did very well because of it. More words aren’t necessarily better. What about you? Don't worry, most people do babble. And it's a fairly easy habit to change.
...Plus 9 more Deal Breakers!
Little Things Mean a Lot.…Here’s all the relevant research you need to stay on top of the competition! From how visual and verbal contact matter to outcomes; to familiarity in context; and specific wording in marketing campaigns can make all the difference to compliance. Social norms and the average buyer. What do you need to know?
Live and In Person…How to influence a crowd utilizing more than just words. Strategies to make your presentation the most influential possible. Behind the scenes; setting the stage—influencing them before you even step up on the stage.
Digging Around in Their HeadIn the average person, you’ll find all the same things: fear, doubt, uncertainty, shame, anger, and a need to change...something. It’s your job to recognize their pain...and fix it. How ?
The Techniques of Instant Influence40+ specific techniques are described and dissected for you. The Primacy Effect, Inoculation, Jeer Appeal, Foot in the Door, Hypocrisy Reduction, Evocation of Freedom. Plus so many more. Do you know how to utilize each to its best effect? Kevin Hogan outlines them all.
The Principles of Why People BuyWhat's one of the most important things to know before giving a Persuasive Selling Presentation?
Understanding what motivates people to buy and then pushing all the right buttons.People buy things all the time without even knowing WHY they bought it. But, you can easily figure it out. What are the core principles of consumer buying? And, what one principle can you utilize every day in getting to “Yes” more often?