The Influence of Friends
and Those You are Familiar With
- on You
by Kevin Hogan
It's scary how one very, very tiny group of people who call themselves
The Parents Television Council, largely determines what you see
and don't see on TV. This handful of activists who like to tell the
government what "the people" (you and me) think is "decent" or
"indecent," and they call day and night when the gal in the Victoria's
Secret Fashion Show is wearing something too revealing.
Of course, it's nothing of the sort...it's the fact that if that person
was wearing it...the one who called...no one would watch!
And this group calls local TV stations and sends tons of e-mails
creating the ILLUSION that viewers can't stand such a thing.
The fact that a few hundred people who are loud and obnoxious
control what I see on the Victoria's Secret Fashion Show irritates
me.
Why?
They didn't ask for my opinion, which differs from theirs.
So how does this group, who supposedly represents MILLIONS of
Americans, yet only gets about 500 people per day to their website
....how is it that they are so effective when they don't remotely
express what Americans really think?
How Opinions of Others Influences
You are totally unaware of how the opinions of other people who are
AROUND YOU are influencing your decisions every day.
Scary new research reveals that the effects of people who are
FAMILIAR to us is frighteningly POWERFUL.
Who you hang out with, and around....changes your life....
Whether people are making financial decisions in the stock market or
worrying about terrorism, they are likely to be influenced by what others
think. And, according to a new study in this month's Journal of Personality
and Social Psychology, published by the APA...
...repeated exposure to one person's viewpoint can have almost as
much influence as exposure to shared opinions from multiple
people.
KEYPOINT: This finding shows that hearing an opinion multiple times
increases the recipient's sense of familiarity and in some cases
gives a listener a false sense that an opinion is more widespread
then it actually is.