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How to Raise your Prices So It CAUSES More Sales

by Kevin Hogan

I'll show you what the latest research later in the article. Before we get there we need some foundation.

Each week I receive a few books in the mail that people want me to review for you in Coffee with Kevin Hogan. They know if I like it, a lot of people will go buy it. If I don't, I almost certainly won't review it because as a rule, I don't do negative reviews. So they risk $20 and send me a copy. They have little downside and potentially big upside. That's just good promotional thinking.

But....what happens when they tell their audience, "We just sent a review copy to Dr. Kevin Hogan for his perusal...." or "We're so excited that we sent a review copy to Dr. Kevin Hogan so he might consider putting the book in his online store."

Is that going to help sell the book?

Would the consumer be happy to hear that I got the book for free and that they have to pay $20?

And what if I didn't actually REVIEW the book?

How would YOU feel?

Does it boost your confidence when they tell you they sent a copy of their new book to me?

Does it make you feel you got shorted?

Well the thing is that we know we are lousy predictors of our emotions and feelings, so I'll show you what the latest research says you SHOULD and SHOULD NOT do when promoting your products and services...

Continue: Page | 1 | 2 | 3 |

Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732

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